What To Look For In A Ghost Writer For Your Online Business



What To Look For In A Ghost Writer For Your Online Business

What to​ Look For in​ a​ Ghost-Writer For Your Online Business
Finding a​ writer for your online business can be a​ daunting task .​
If you’ve done your search right,​ you’ve probably had more writers respond to​ you​ than people who try out for American Idol (OK,​ probably not,​ but you’ve probably got 5-10) .​
Now,​ how do you​ cull through them and decide which ones will be appropriate for your online business?
If you​ have a​ website for your online business,​ you​ need to​ make sure that the​ writer has a​ good knowledge of​ search engine optimization (SEO) .​
SEO writing is​ inserting keywords into the​ documents that allow search engines to​ find them .​
If your documents aren’t written using SEO,​ then your online business will be lost in​ the​ vast labyrinth of​ information that exists on​ the​ Internet .​
Hire a​ writer who understands search engine optimization and your online business will have a​ better chance of​ being found.
Once you’ve dropped the​ writers who don’t know how to​ use SEO,​ start to​ look at​ the​ writing samples that they’ve sent you​ .​
This part should be almost entirely subjective,​ and based on​ the​ kind of​ impression about your online business you​ want to​ leave readers with .​
If there are enough grammar mistakes to​ make it​ objective,​ well,​ I​ think you​ know where to​ put their file .​
What you’re looking for is​ a​ voice that you​ are comfortable with .​
This person will actually be the​ one communicating with the​ clients of​ your online business,​ so you​ have to​ make sure that their voice will be a​ good front-man (or woman) .​
You’re probably going to​ want someone warm,​ friendly and a​ bit funny .​
Find someone who will charm your clients and convince them to​ buy something from your online business.
Another consideration is​ the​ writer’s ability to​ write in​ many different genres and in​ several different voices .​
He is​ the​ writer,​ but you​ are still in​ charge of​ how the​ written pieces come out .​
If you​ can find a​ writer for your online business who can be directed to​ write in​ a​ specific voice and consistently produces results,​ you’ve found a​ gold mine.
The resume is​ the​ least important part of​ a​ writer’s application when they are being hired to​ do short,​ freelance projects,​ which is​ probably what they’ll be doing for your online business .​
It’s a​ good way to​ break ties between people whose writing samples you​ liked equally,​ though .​
When you’re looking at​ a​ resume,​ you​ want to​ see a​ person who’s done a​ lot of​ writing,​ obviously .​
Here again,​ you​ want to​ make sure that this writing is​ not just in​ the​ area that you​ need work done in; people who can write in​ a​ number of​ genres are more likely to​ be able to​ adapt to​ the​ specific needs of​ your online business .​
Also,​ make sure to​ call the​ references and previous employers .​
People may look good on​ paper,​ but actually working with them can be another story.
The writer that you​ choose will be the​ voice of​ your company .​
You don’t want someone who writes like a​ Dilbert character representing your online business .​
Also,​ you​ don’t want someone you​ can’t work with writing for you,​ so it’s usually a​ good idea to​ have a​ phone interview. .​
The writer you​ choose for your online business has to​ be the​ best you​ can afford .​
Nothing less than the​ best will be good enough.

What To Look For In A Ghost Writer For Your Online Business





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