Website Usability Advice For Online Business



Website Usability Advice For Online Business

In addition to​ your customers,​ take advantage of​ technology to​ improve usability. For instance,​ log files tell you​ which pages are most visited and for how long,​ unique vs. repeat visitors,​ etc. They will not tell you​ whether users found what they wanted,​ or​ why they abandoned their shopping carts.

Many services advise on​ predictable problems such as​ broken links,​ missing ALT tags for images,​ page load performance,​ but are as​ anticipated unable to​ spot complex things like difficulty in​ locating products,​ awkward navigation,​ meaningless graphics,​ or​ poor results from on​ site search.

Flow

It is​ important to​ create a​ uniform feel for your website. Uniform doesn’t mean boring,​ rather it​ mean consistent. When a​ visitor lands on​ your homepage your goal is​ to​ engage the​ user. as​ the​ user browses through the​ site,​ a​ uniform feel is​ going to​ simplify the​ user experience. One of​ the​ worst web sites make every page look wildly different,​ so the​ visitor never becomes comfortable with the​ site. if​ you​ make your web pages utterly different,​ it​ is​ less likely that your visitor becomes quickly familiar with the​ site.

Images

There is​ nothing more boring than a​ website without images. a​ site with text only is​ dull and overwhelming at​ the​ same time. Images can create excitement and help spice up your content. the​ most important concern with images is​ file size. Images can be fairly large files,​ slowing down the​ page load process. if​ your images are too large,​ or​ you​ have too many,​ reduce the​ number of​ images or​ the​ file size.

Speed

You can’t afford to​ lose visitors because they give up waiting for your entire page to​ load. the​ Internet is​ a​ fast moving superhighway,​ and if​ you​ website doesn’t keep up it’s going to​ be left behind. Page load has to​ do with file size,​ server performance,​ and available network bandwidth. Although more-and-more people connect to​ the​ Internet through fast broadband connections,​ keep in​ mind the​ dial up users too.

Flash

Avoid Flash websites at,​ almost,​ all cost because it​ lowers usability. Flash encourages design abuse as​ it​ slows websites. There is​ nothing worse than visiting a​ website and having to​ wait for a​ clever Flash animation to​ load. Your customers are visiting your site because they are looking for a​ product or​ service. They,​ for the​ most part,​ could not care less about viewing a​ flash movie. Sorry,​ the​ “skip intro” button is​ not much help either. Flash intros are slow,​ obnoxious,​ and will result in​ loss of​ revenue. Don’t add flash for the​ cool factor. Unless it​ serves a​ purpose,​ forget it.

Many Flash designers reduce the​ granularity of​ user control and regress to​ old school presentation styles that resemble television age media rather than cyber age media. Websites that force visitors to​ sit through sequences with nothing to​ do eradicate the​ single most important characteristic of​ the​ Internet,​ interactivity.

Website Usability Advice For Online Business





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