Using Niche Marketing To Find A Niche

Using Niche Marketing To Find A Niche



Niche markets provide a​ product or​ service for a​ specific group of​ customers who have very specific needs. One of​ the​ biggest mistakes that new online business owners make is​ ignoring the​ concept of​ niche marketing and focusing on​ big markets that appear to​ be big moneymakers.

While this can be quite tempting,​ there is​ simply too much competition in​ the​ big markets. Those who are new to​ the​ online business world don't stand a​ chance of​ competing against companies who have already cornered the​ market.

With niche marketing,​ it​ is​ a​ different story. Entrepreneurs can significantly increase their chances of​ success by focusing on​ specific niche markets. you​ determine a​ need and develop products and services that will satisfy that need.

Niche marketing also provides you​ with an​ opportunity to​ market to​ a​ very specific audience. By targeting your audience,​ you​ can easily tailor advertising and promotional campaigns that are almost guaranteed to​ work.

By now,​ you're probably wondering how to​ go about finding niche markets. Fortunately,​ it's much easier than one would think. the​ key is​ to​ find a​ group large enough to​ produce a​ reasonable volume of​ business,​ but small enough to​ be looked over by your competition.

The following steps will teach you​ the​ ins and outs of​ finding a​ niche market.

Step One
The first step involves research and may take some time on​ your part. if​ you​ need to,​ break these research sessions up over a​ span of​ a​ few days. This will ensure that you​ have ample time to​ properly research potential niche markets.

To start,​ open two Internet windows. Set one at​ www.google.com and set the​ other at​ http://inventory.overture.com.

Step Two
To find niche marketing opportunities,​ start doing a​ few searches in​ these search engines. Try basic products that you​ may be interested in​ selling,​ such as​ digital cameras,​ computer software,​ or​ Siamese cat toys.

y entering products into these two search engines,​ you​ can find out the​ number of​ searches the​ products have per month and determine how much competition exists in​ the​ market. Google and similar search engines will tell you​ how many results pages are out there for a​ specific search term,​ allowing you​ to​ gauge the​ extent of​ your competition,​ and http://inventory.overture.com will help you​ determine what sort of​ customer base you​ have be telling you​ how many people entered a​ specific search term in​ a​ given month.

Step Three
Analyze your findings. the​ level of​ competition that can be found in​ the​ market determines the​ best niche markets to​ get into. Though some competition is​ good,​ too much competition is​ bad. Niche marketing only works if​ there is​ demand and a​ market for the​ product or​ service that is​ being sold.

Though opinion varies when it​ comes to​ the​ numbers,​ in​ general,​ a​ word that has between 10,​000 and 2,​000,​000 searches per month is​ considered an​ opportunity for niche marketing. Let's see some examples:

Example 1
Digital Camera
The term yielded 1,​312,​659 searches and 239,​000,​000 results pages. This is​ a​ big market with plenty of​ competition.

Example 2
Computer Software
The term yielded 101,​294 searches and 1,​550,​000,​000 results pages. This is​ a​ big market with HUGE levels of​ competition.

Example 3
Siamese Cat
The term yielded 16,​314 searches and 1,​800,​000 results pages. Niche marketing could work here! This has high search volume relative to​ competition.

Step Four
Choose your niche. Now that you​ have some niche markets to​ choose from,​ you​ can find the​ one that is​ the​ best fit for you. Afterwards,​ all that is​ left to​ do is​ enjoy your niche marketing experience.




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