The Secrets To Niche Marketing

The Secrets To Niche Marketing



There are two different ways of​ ideas about niches. One takes the​ target audience into consideration first,​ which is​ the​ product centric model,​ while the​ other takes the​ product into consideration first,​ the​ audience centric model.

Actually,​ both of​ these ideas are identical but one of​ them will allow you​ to​ have more advantage. So which one is​ that? the​ product centric based idea.

The product centric model carries a​ time-tested rule of​ marketing: if​ you​ want to​ get into profit quickly,​ sell what people are already buying! There is​ plenty of​ information about things that sells well. Niche marketing is​ just a​ job to​ identify the​ gaps in​ the​ market which haven’t got dug yet,​ and build a​ business around it.

If you​ realize,​ books account for a​ huge portion of​ online revenue. Nevertheless,​ how do you​ grab a​ slice for yourself without competing against the​ huge companies like Amazon.com?

The answer is​ simple,​ you​ specialize. No matter how huge Amazon is,​ sometimes you​ still wouldn’t be able to​ find books that you​ want. What types of​ books are people searching for that they can’t find through the​ mainstream booksellers?

Could you​ become the​ authority and number one resource for books on​ a​ particular hobby? How about underground' titles like “The Anarchist’s Cookbook”? That’s what the​ owners of​ http://www.loompanics.com have,​ controversial and “hard to​ find” title books.

Another way you​ can build a​ niche around hot-selling products is​ to​ add some spice by customizing or​ personalizing them. in​ summary,​ the​ product-centric model is​ based on​ giving a​ twist to​ existing markets and trends.

On the​ other side,​ an​ audience centric model takes a​ subject matter,​ special interests or​ information more importantly first. Basically,​ you​ start off with no idea on​ what to​ sell. you​ don’t have a​ product in​ mind. you​ only know your target-audience.

The great thing about the​ audience-centric approach is​ that you​ can create whole new markets out of​ thin air. This is​ the​ model preferred by most e-book authors and information marketers.

So where do we start? you​ need to​ assess your own interests and strengths before you​ begin,​ especially if​ this is​ your first time starting a​ business. What are you​ already interested in? Do you​ have any background or​ expertise on​ a​ particular subject? Start with what you​ know,​ you’ll have more advantage because your prior knowledge will allow you​ to​ narrow down your niche quickly. in​ other words,​ you​ already have a​ good idea of​ how the​ topic breaks down.

If your passion is​ music,​ for example,​ you​ know there is​ an​ almost endless supply of​ potential products and potential buyers in​ areas as​ diverse as:
• Instruments/instrument sales/instrument repair/vintage instruments
• Techniques and lessons on​ how to​ play a​ certain instrument
• Memorabilia – shirts,​ hats,​ tickets,​ stickers,​ posters,​ autographs
• Audio production,​ recording,​ CD labeling,​ booking,​ promotion etc

You also know that any or​ all of​ those can be tailored towards: solo artists,​ bands,​ fans,​ managers,​ engineers,​ agents and the​ list go on.

Now that’s a​ great thing for you,​ but what if​ that’s not you’re interested? What if​ you​ are just not into creating a​ business out of​ your hobby,​ or​ you​ don’t feel any passion for your current expertise?

The good news is: It’s Fine! you​ don't need to​ give up hope or​ bang your head against the​ wall for ideas. you​ will however need to​ do some extra work. This brings us to​ the​ second reason I suggest taking stock of​ your strengths.

Here’s a​ secret about most internet marketers. Ready to​ know? Here it​ is: Most of​ the​ famous niche marketers you've heard of​ create products for niches they know absolutely nothing about.

How do they do that? Easy,​ they either hire the​ research and writing to​ someone else,​ or​ hunt down an​ expert for an​ interview,​ just a​ combination of​ outsourcing and “branding”. Also,​ this type of​ marketer has his or​ her own set of​ “reasons why” for motivation.

They include:
• Money
• Pride of​ ownership
• Love of​ the​ creative process
• Need for variety and breadth,​ rather than depth

It doesn’t matter as​ much to​ this type whether the​ market personally interests them. His or​ her goal and passion is​ to​ hunt down as​ many overlooked niches as​ possible,​ dive into them quickly and start profiting.

So,​ if​ this sounds like you,​ you’re in​ good company! Once you​ learn the​ basics of​ niche research,​ you’ll have your pick of​ dozens of​ potential business ideas.

To Your Success,​




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