Niche Marketing Why Its So Important

Niche Marketing Why Its So Important



"Say your target customers are everyone,​ and you​ will sell to​ no one."

If your website is​ not producing as​ much revenue as​ you'd like,​ chances are you're guilty of​ not targeting your audience sufficiently.

Today’s business environment is​ so competitive that a​ small business's best bet is​ to​ focus on​ developing niche products where there is​ less competition from large firms.

Take the​ online book market. Amazon.com dominates the​ field,​ so smaller start-ups are wise to​ focus on​ books in​ specific niches. There are sites for best sellers,​ out of​ print books,​ used books,​ Oprah's Books,​ teen books,​ 3-D popup books,​ e-books,​ Christian books,​ and so on​ and on. Imagine a​ small company trying to​ compete with Amazon's huge inventory and variety. Then imagine that same company aiming for more depth in​ a​ much smaller field.

Another reason for niche websites is​ because you​ want to​ get listed in​ the​ top 100 sites on​ any particular search engine. By making a​ website based around a​ highly focused niche you​ reduce considerably the​ number of​ competitors that you​ have. This makes it​ easier to​ rank well in​ the​ search engines (first 3 pages,​ or​ top 100 sites). Without a​ high Website ranking it​ is​ not possible to​ attract free search engine traffic and hence free visitors.

If you’re an​ affiliate that thinks big and joins dozens of​ programs,​ you’re in​ for a​ bit of​ a​ shock. Your site is​ indistinguishable from a​ myriad others,​ no one knows it​ exists,​ and you’re very lonely. Am I right?

You need to​ promote what you​ join,​ and it’s impossible to​ promote that many programs effectively. you​ won’t succeed at​ any of​ them,​ you’ll lose interest,​ and your business will disappear.

Instead,​ you​ need to​ focus on​ one thing that you​ love and create a​ lot of​ good content.

Everyone who has a​ website is​ constantly trying to​ improve their search engine rankings by carrying out optimization and getting inbound links etc. However one of​ the​ easiest ways is​ to​ create content that no one else has- unique content. Unique content written for an​ extremely focused niche market is​ a​ sure ticket to​ promotional success.

If your website contains your main keywords as​ well as​ a​ variety of​ related ones,​ used in​ a​ natural way throughout your pages,​ you​ will outperform your competition with fewer,​ less targeted pages. Using all these keywords throughout your pages also makes your content more interesting,​ rational,​ and satisfying. Imagine that...the question isn’t whether you​ simply occupy a​ niche,​ but how much obscure secret stuff you​ know about it,​ how much of​ an​ expert you​ are about it,​ how passionate you​ are about it,​ and if​ your site is​ interactive and fresh.

Yet another example of​ "build it​ and they will come."




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