Harness The Sales Power Of Niche Marketing

Harness The Sales Power Of Niche Marketing



Harness the​ Sales Power of​ Niche Marketing
The key to​ attracting new customers to​ your business,​ whether online or​ off,​ lies in​ understanding a​ few simple things about how the​ brain works . ​
Usually at​ an​ unconscious level,​ people are constantly scanning their environment to​ separate the​ relevant from the​ irrelevant,​ the​ safe from the​ potentially hazardous,​ the​ desirable from the​ unappealing . ​
the​ major challenge for​ the​ small business marketer is​ discover what motivates their target audience,​ and​ then to​ speak as​ directly as​ possible to​ those fears,​ desires,​ goals,​ priorities,​ and​ needs . ​

But it​ Worked in​ the​ Movies
You’re only kidding yourself if​ you​ think you​ can be all things to​ all people . ​
That insidious form of​ self deception falls in​ the​ same category as​ ‘If you​ build it,​ they will come’ . ​
Woody Allen is​ quoted as​ saying that ‘Eighty percent of​ success is​ showing up’,​ but bear in​ mind that comedy and​ sometimes drama is​ often based on​ exaggeration . ​
Showing up which can range from creating an​ Internet presence to​ attending networking meetings is​ a​ good start,​ but it​ generally won’t get you​ too far unless you​ throw in​ a​ dash of​ originality,​ competitiveness,​ and​ a​ strategic plan of​ action . ​

Since people are constantly looking for​ specialized information,​ services,​ and​ products,​ a​ strategy worth pursuing is​ to​ devote at​ least 50% of​ your marketing efforts to​ reaching niche markets . ​
Granted,​ marketing is​ no more of​ a​ ‘one size fits all’ endeavor than anything else,​ but what isn’t going to​ change is​ the​ fact that people are generally drawn to​ things that are customized,​ personalized,​ or​ otherwise geared to​ their personal preferences . ​

Are you​ Talking to​ Me?
Considering that your prospective clients and​ customers are continually scanning the​ Internet,​ the​ media,​ and​ their environment for​ information that’s relevant to​ them,​ why not tip the​ scales in​ your favor by tailoring your marketing message directly to​ the​ different niche markets you’re trying to​ reach? Whether it’s senior citizens,​ new homeowners,​ parents to​ be,​ recent graduates,​ newlyweds,​ or​ frustrated job hunters,​ capturing people’s attention can sometimes be as​ simple as​ recognizing them as​ individuals or​ as​ a​ member of​ a​ specific demographic group . ​

For example,​ have you​ ever inadvertently ignored someone who was saying to​ you​ ‘excuse me’ or​ ‘you dropped something’; but if​ they called you​ by your name,​ you’d immediately snap out of​ your haze and​ pay attention . ​
Again,​ it’s just a​ matter of​ breaking through people’s filtering systems and​ being noticed . ​
That’s often the​ number one step to​ effectively marketing your products,​ your services,​ or​ yourself . ​
Actually,​ I’d break that down into three parts get noticed,​ connect with your prospect,​ and​ put them in​ a​ receptive state of​ mind . ​
if​ you​ convey the​ impression,​ right off the​ bat,​ that your service or​ product is​ tailor made for​ their needs,​ wants,​ or​ specific situation,​ then you​ may have fulfilled all three requirements in​ one fell swoop . ​

Once you’ve clearly and​ compellingly presented your case for​ making your prospect’s life easier,​ more secure,​ healthier,​ more comfortable,​ prosperous,​ convenient,​ happier,​ or​ more problem free,​ your remaining challenge is​ to​ anticipate objections,​ lower sales resistance,​ and​ inject your offer with a​ subtle,​ yet perceptible sense of​ urgency . ​
if​ you’ve painted a​ vivid,​ benefitsfilled picture of​ your service or​ product,​ their motivation to​ experience those advantages will help you​ convert them from a​ prospect to​ a​ customer . ​




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