Where Mortgage Leads Come From

Where Mortgage Leads Come From



Where Mortgage Leads Come From
If you​ are a​ loan officer or​ mortgage broker,​ and you​ are considering purchasing mortgage leads,​ one thing that will be important to​ know,​ is​ where these lead companies obtain their leads from.
Many times,​ mortgage lead companies will sell their leads multiple times .​
They have a​ data base of​ thousands of​ leads that they sell repeatedly over and over.
Or,​ they buy leads in​ bulk from third party vendors and sell them at​ a​ profit.
This is​ known as​ recycling leads,​ or​ selling junk .​
And who knows how many times that third party vendor sold their leads to​ other mortgage lead companies.
By the​ time that lead lands on​ your desk,​ it​ has gone through the​ hands of​ literally dozens of​ loan officers.
Your best bet is​ to​ deal only with mortgage lead companies that own and operate their own mortgage lead generation sites .​
This way at​ least you​ now that there is​ an​ excellent chance that the​ quality of​ the​ lead will be good.
How can you​ find this out?
Call someone in​ the​ customer service department of​ the​ company you​ are considering .​
Don’t be shy,​ come right out and ask where and how they obtain their leads.
If you​ are not satisfied with their answers,​ than move onto the​ next mortgage lead company.
Remember,​ if​ you​ are not happy with their customer service,​ than more than likely you​ will not be happy with their leads.




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