Stop Wasting Time And Money

Getting a​ manuscript published has never been easier; marketing and selling books has never been harder. Authors who pursue the​ smallest place for their Independent book on​ the​ shelf of​ a​ traditional bookseller is​ wasting valuable time and resources.

The six largest publishers in​ the​ world,​ all based in​ New York (five owned by foreign corporations),​ tightly controls the​ traditional world of​ retail bookselling. They pay an​ enormous price for prime retail space for all their titles. Space that is​ not only cost prohibitive,​ but space that also carries a​ huge financial risk for the​ successful Independent author.

Even if​ that retail shelf space was within the​ marketing budget of​ most Independent publishers or​ authors,​ the​ risk in​ returned product,​ shipping and handling charges,​ advertising allowances,​ and other assorted fees could bankrupt even the​ savviest small company.

Marketing is​ about finding ways to​ reach your audience with minimal cost and maximum exposure. Finding readers interested in​ your book is​ the​ essence of​ marketing. Why then would any Independent author concentrate on​ scratching out even the​ tiniest of​ space in​ the​ traditional world of​ bookselling?

The key for the​ Independent author to​ reach a​ global audience is​ to​ become a​ part of​ a​ growing movement,​ developing a​ community that will provide an​ online platform to​ market books and authors. a​ place where a​ global audience can easily find books not found in​ the​ typical neighborhood bookstore.

The only way to​ successfully market Independent titles to​ readers on​ a​ global scale is​ via the​ Internet with the​ creation of​ a​ single location for these books. the​ creation of​ an​ Independent marketplace on​ the​ web would substantially increase the​ exposure,​ availability,​ and eventual sales of​ these books worldwide.

I'm a​ 25-year veteran of​ New York publishing who became tired of​ the​ old model for bookselling. I love books,​ admire writers,​ and felt there had to​ be a​ better way to​ introduce new writers to​ readers. My goal is​ to​ help create a​ marketplace for Independent titles. Anyone involved with the​ Independent author marketplace cannot help but recognize the​ enormous opportunity for marketing and selling these titles to​ readers worldwide.

When I began speaking to​ writing groups and at​ writing seminars I quickly realized that an​ opportunity existed for the​ sale of​ Independent books. if​ an​ online marketplace could be developed that would present those titles and their authors in​ the​ right format to​ readers around the​ globe,​ the​ chances for success would increase substantially. an​ online platform representing a​ million Independently published titles would be an​ enormous advantage for the​ consumer,​ not to​ mention the​ author and small publisher.

Traditional publishers send authors on​ book tours to​ meet their audience and hopefully create a​ personal connection. Without the​ benefit of​ a​ book tour an​ Independent author can do the​ same by utilizing inexpensive audio and video. This would be the​ single most cost effective way for the​ Independent author to​ expand their readership. the​ technology exists,​ we​ just need to​ take advantage of​ the​ opportunities.

Let us join together to​ change the​ face of​ publishing and become a​ part of​ the​ new wave in​ Independent publishing; we​ will establish a​ voice for the​ Independent author.

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