Purchasing Real Time Mortgage Leads

Purchasing Real Time Mortgage Leads
If you​ are a​ loan officer or​ mortgage broker,​ you​ may have played around with the​ idea of​ purchasing mortgage leads.
You,​ like many loan officers in​ the​ mortgage industry,​ may be a​ little skeptical when it​ comes to​ buying mortgage leads from a​ mortgage lead company.
You probably have heard all the​ horror stories from people in​ the​ industry that have been burned or​ have lost their money.
Some of​ this may be true .​
However,​ sometimes it​ has a​ lot to​ do with the​ lead itself and the​ company it​ has been purchased from.
For instance,​ a​ lot of​ lead companies purchase their leads in​ bulk from third party companies,​ than turn around and sell them to​ loan officers at​ a​ profit.
This is​ what is​ known as​ recycling leads or​ selling junk leads .​
These leads have been sold countless times and have gone through the​ hands of​ many loan officers before it​ reached your desk.
The chances of​ closing a​ lead like this are slim to​ none.
This is​ a​ very good reason to​ consider purchasing real time leads.
Real time leads are leads that are delivered to​ your doorstep literally seconds after the​ consumer submits it​ through an​ on​ line streamline process.
With real time leads you​ won’t have people hanging up on​ you,​ disconnected numbers,​ or​ people saying things such as​ I​ did that months ago.
One tip I​ can give you​ .​
Call the​ lead company you​ are considering doing business with .​
Speak with someone in​ customer service and find out where the​ leads are coming from and how they will be delivered.
If the​ lead company does not own and operate the​ sites they obtain their leads from,​ than keep going until you​ find one that does.
Remember,​ if​ you​ are not happy with the​ answers you​ receive from customer service,​ than chances are,​ you​ will not be happy with the​ leads they send you.

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