Pricing Mortgage Leads

Pricing Mortgage Leads
If you​ are a​ loan officer or​ mortgage broker on​ the​ market for internet mortgage leads,​ than many things will be of​ importance to​ you,​ including the​ cost of​ the​ lead.
When researching mortgage lead companies,​ a​ clear indication of​ the​ quality of​ the​ lead you​ will be receiving should be in​ the​ pricing.
For instance,​ if​ you​ take $100.00 and invest it​ in​ a​ lead company in​ order to​ receive 50 leads,​ you​ can safely assume that the​ leads you​ receive will be very old and recycled time and time again to​ other lead companies and countless loan officers.
On the​ other hand,​ if​ you​ take that same $100.00 and invest it​ in​ a​ lead company in​ order to​ receive anywhere from three to​ six leads,​ you​ can than safely assume that the​ quality of​ these leads are very good .​
These types of​ leads are known as​ real time,​ or​ fresh leads.
When it​ comes to​ pricing and quality of​ leads,​ make sure you​ do your research .​
Be sure to​ speak with someone in​ the​ customer service department and find out the​ details of​ the​ type of​ leads they sell,​ and where they are obtaining these leads from.
If you​ decide to​ buy your leads in​ real time,​ and you​ are paying a​ good price for them,​ there really should be no reason as​ to​ why the​ lead would be any older than one day .​
In fact,​ if​ the​ lead is​ more than an​ hour old,​ it​ cannot be considered real time.
Remember,​ you​ work hard for your money,​ so the​ lead company you​ invest in​ should be delivering good quality leads if​ that is​ what they are claiming to​ sell.
If you​ choose to​ buy your leads cheap and in​ bulk,​ than you​ can expect the​ quality of​ the​ lead to​ be poor .​
You can also count on​ hearing things such as​ I​ did that weeks ago,​ or​ I​ just closed on​ that loan last week.
Keep in​ mind,​ when researching lead companies,​ do your home work,​ speak with someone in​ the​ customer service department .​
If the​ answers to​ your questions don’t meet your satisfaction,​ than the​ response to​ any future issues you​ may have,​ such as​ a​ refund,​ may not live up to​ your expectations either,​ so be careful.

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