Ppc Strategy Or Money Pit

Ppc Strategy Or Money Pit



“Wide diversification is​ only required when investors do not understand what they are doing.” – Warren Buffett

If you look at​ the​ title of​ this article you may wonder what a​ financial quote from investor Warren Buffett has to​ do with Pay Per Click (PPC) advertising.

Allow me to​ explain. PPC advertising does provide diversification,​ and if​ you’re an​ online marketer you are investing time and financial resources in​ a​ tool that is​ designed to​ provide a​ return on​ your investment (ROI),​ but this diversification,​ while varied,​ provides only a​ marginal (and short term) return on​ investment.

The use of​ Search Engine Optimization (SEO) techniques are certainly less costly while providing greater long-term ROI. After all if​ you could avoid paying an​ advertising bill wouldn’t you?

“If past history was all there was to​ the​ game,​ the​ richest people would be librarians.” – Warren Buffet

Warren Buffet is​ one of​ the​ richest men in​ the​ world,​ perhaps that’s why he understands that past performance or​ even past knowledge doesn’t always help you manage future changes. if​ you are looking there for a​ reference point it​ is​ time to​ shift your focus.

PPC is​ propped up as​ the​ gold standard in​ online advertising. I’m certainly not saying it’s a​ horrid investment,​ but the​ truth is​ why should you pay for something you could get at​ no cost? SEO is​ a​ tool that may take a​ little while to​ see returns,​ but in​ the​ end SEO can make a​ greater impact than using a​ tool that provides only short-term hits,​ which go away when your advertising funds run dry.

“Investing should be more like watching paint dry or​ watching grass grow. if​ you want excitement,​ take $800 and go to​ Las Vegas.” – Paul Samuelson

When you view PPC and SEO in​ light of​ the​ quote above you can link PPC with the​ $800 in​ Vegas and SEO with watching paint dry. it​ may be more exciting going to​ Vegas and blow some cash,​ however it​ is​ the​ slow and steady progression of​ paint drying that allows SEO to​ be noticed long after you’ve lost the​ airline ticket stubs from Vegas metaphorically speaking.

It is​ possible to​ come away from this article believing I have no use for PPC advertising. the​ truth is​ I actually believe moderate and strategic use of​ PPC can possess some short-term value,​ but I also think that many online businesses are taking the​ cue from Tom Hanks in​ the​ 1986 movie,​ “Money Pit”,​ they just keep flushing money away without ever really getting their business to​ the​ level they desire. of​ course the​ frustration Tom Hanks experienced in​ that movie will also come with the​ territory of​ banking your strategy on​ PPC advertising alone.

Initially I think that PPC and SEO can both be used in​ tandem to​ develop a​ business website,​ but as​ you begin to​ realize SEO strategy potential,​ PPC advertising should be reduced and potentially eliminated from your long-term strategies depending on​ your overall success in​ SEO development.




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