Making Money On A Site That Bombs

Making Money On A Site That Bombs

You spend a​ lot of​ time and effort to​ build out and market a​ site. You are getting a​ lot of​ traffic,​ but the​ site isn’t profitable. What now?

Making Money On a​ Site That Bombs

There is​ a​ nasty little secret related to​ Internet businesses that most people either do not want to​ know or​ simply ignore. the​ secret is​ that some businesses are just not going to​ be profitable on​ the​ web. There can be a​ variety of​ reasons,​ but the​ simple fact is​ all the​ traffic in​ the​ world may not make your site profitable. This brings up the​ issue that should be discussed at​ the​ beginning of​ the​ process,​ but rarely is.

Should every business have a​ site? Yes. Should every business go hog wild trying to​ market their site on​ the​ web? No. a​ fundamental question that must be considered at​ the​ beginning of​ site planning is​ whether the​ site should be active or​ passive. Active sites are designed to​ be profitable in​ and of​ themselves. Passive sites are designed to​ simply create an​ online presence for the​ convenience of​ customers – a​ digital business card if​ you will with directions,​ phone numbers and so on.

For example,​ the​ site for an​ artist is​ typically going to​ be a​ passive site. People usually do not search for random art. They search by an​ artist’s name. Paying for marketing,​ thus,​ makes little sense. Instead,​ the​ best option is​ typically to​ put up a​ site emphasizing the​ artist’s name and showing his or​ her work. if​ a​ proactive effort is​ desired,​ listing the​ art on​ EBay is​ probably the​ best option.

Regardless of​ the​ path you take,​ nothing is​ worse than finding out your site is​ bombing. Despite your best efforts,​ there simply seems to​ be no way to​ make a​ profit. Perhaps Google has opened a​ similar service and you are getting stomped. Perhaps people simply do not buy online what you are selling. Alas,​ there are a​ couple of​ steps you can take to​ try to​ rescue something from the​ situation.

The first step is​ to​ consider repositioning your site. Instead of​ trying to​ sell something,​ you can always become an​ information site. Essentially,​ you drop the​ sales pitches and just offer useful information. When you take this approach,​ people tend to​ start returning to​ your site when they need more information,​ to​ wit,​ you get the​ much cherished return visitors. if​ you become a​ credible resource,​ you may be able to​ save the​ day.

If you convert to​ an​ information site,​ the​ second step is​ to​ make some money from it. if​ you have decent,​ free traffic coming to​ the​ site from search engine rankings,​ you should give some thought to​ Google Adsense. Adsense is​ a​ program whereby you put ads from Google Adwords advertisers on​ your site. When someone clicks the​ ads,​ Google gives you a​ share of​ the​ bid price. if​ you have a​ couple thousand visitors a​ day,​ you can make some decent money. in​ fact,​ many people are shocked at​ just how much they make.

At the​ end of​ the​ day,​ you really haven’t lived until you have built a​ site that bombs. Instead of​ heading to​ the​ window ledge,​ take a​ deep breath and consider your options. Google Adsense is​ one way to​ pick up the​ scraps and recover some of​ your investment. Over time,​ you should be able to​ make back your money and more.

You Might Also Like:

No comments:

Powered by Blogger.