Yahoo Search Marketing For Advertisers

Yahoo Search Marketing For Advertisers



For an​ advertiser,​ penetrating more media with their advertising message is​ the​ best way of​ disseminating that message to​ as​ many people as​ possible. of​ course,​ the​ problem with traditional advertising media,​ like broadcast and print is​ that although you​ can identify the​ demographic that you​ want to​ target,​ you​ are still not so sure that it​ will be reaching that demographic at​ the​ right time.

This is​ where the​ advantage of​ Internet advertising comes in. Since surfing online has a​ measure of​ interactivity to​ it,​ you,​ as​ an​ advertiser,​ are also getting a​ bit of​ information from the​ user. This information can be quite useful in​ helping an​ advertiser find out whether his ad is​ perfectly targeted for that person. For example,​ a​ person who surfs and searches for information on​ aquariums may be more willing to​ click an​ ad that advertises fish food. This targeted advertising is​ the​ peculiar – and quite useful – characteristic of​ the​ Internet. There might not even be a​ similar situation that can approximate this level of​ sophistication in​ the​ other forms of​ traditional media.

This feature of​ the​ Internet is​ also its best selling point and the​ reason why there is​ a​ steady rise in​ advertising revenues online. This means that advertisers are beginning to​ see how effective Internet advertising can be in​ reaching their intended target audience and in​ eliciting the​ proper response on​ that ad (by clicking on​ the​ ad and then making a​ purchase).

Yahoo!’s new program for advertisers,​ Yahoo! Search Marketing has been specifically designed to​ make Internet advertising so much easier for advertisers. Using the​ technology of​ Overture Services,​ Inc.,​ Yahoo! Search Marketing is​ a​ far more intuitive product compared to​ its competitors. Currently it​ offers a​ number of​ features that addresses the​ advertising needs of​ both small and big advertisers.

For people who want to​ focus their advertising efforts to​ a​ far more specific market or​ demographic,​ they can use Local Advertising to​ identify the​ specific area that you​ want to​ focus on. This is​ a​ great tool for advertisers whose service reach is​ only limited to​ a​ city or​ a​ small geographical area.

On the​ other hand,​ advertisers who want to​ further expand their reach beyond search results can use Content Match that allows clients to​ reach customers who visit other websites,​ newsletters and even email. With Content Match,​ an​ advertiser can even target the​ potential customer at​ precisely the​ right time when they are about to​ make a​ purchase. No other type of​ advertising medium can hope to​ duplicate this.

Advertisers who are planning to​ sell a​ product can take advantage of​ Yahoo! Search Marketing’s Product Submit feature wherein the​ product can be featured prominently in​ Yahoo!’s popular Yahoo! Shopping page that is​ seen by millions of​ potential buyers. the​ good thing with this feature is​ that it​ also follows Yahoo! Search Marketing’s click per performance strategy – effectively making each click a​ pre-sold visit.

These features are just some of​ the​ many innovations that Yahoo! Search Marketing is​ offering to​ its advertisers in​ a​ bid to​ gain the​ top crown in​ Internet advertising in​ a​ very competitive market.




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