What Is Search Engine Marketing

What Is Search Engine Marketing



f you​ are a​ website owner,​ you​ already understand the​ importance of​ keywords and advertising in​ search engines. in​ order to​ make sales,​ websites must use the​ latest advertising technology geared toward the​ internet. These methods include search engine optimization and search engine advertising (pay per click) and are necessary for success in​ any online venture. Together they are known as​ search engine marketing.

Search engine optimization consists of​ a​ variety of​ techniques to​ increase the​ rankings of​ a​ website in​ search engines. Search engines base rankings on​ a​ number of​ factors that determine relevance of​ a​ site and where they will go in​ their search results. the​ search engines use spider programs which search out websites and,​ using algorithms designed by the​ search engines,​ gather all sorts of​ information from the​ website. Some considerations in​ the​ algorithms consist of​ things like age of​ site,​ how often the​ site is​ updated,​ content,​ links,​ and many other things. Search engine giant Google uses PageRank to​ measure sites,​ with 10 being the​ highest ranking which is​ given to​ very few sites. if​ your site has a​ 4 or​ 5,​ that’s pretty good.

Search Engine advertising or​ Pay per Click advertising is​ another tool used in​ search engine marketing. By advertising directly with the​ search engines,​ a​ site will be given higher ranking in​ search results. Search engine marketing also gives exposure to​ a​ site based on​ content,​ so the​ site appears in​ search engines when users are looking for a​ particular product or​ keyword. This targeted searching and advertising is​ dominating consumer spending. in​ 2003,​ $2.5 billion in​ sales came from search results,​ and that number is​ expected to​ grow 25 percent this year to​ $3.2 billion.

Employing these methods of​ Search engine marketing will increase your sites visibility in​ the​ search results. Both parties win using search engines. For advertisers using the​ best techniques of​ SEO,​ they will gain visitors who are looking for their specific products or​ services. When their business is​ put into the​ search engine,​ visitors are more likely to​ visit the​ site specifically for their services. Research also shows that when visitors come to​ a​ site through a​ search engine,​ they are typically more motivated to​ buy.

There are much more to​ these techniques than listed above. Search engine optimization itself is​ very detailed and complicated. to​ truly optimize your site,​ it​ is​ important to​ hire editors who specialize in​ SEO. And advertising too requires knowledge of​ the​ industry. it​ is​ very important to​ follow the​ search engines guidelines to​ the​ letter to​ avoid being penalized. a​ company that provides exclusive search marketing services will do everything from keyword selection to​ monthly maintenance.




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