What Is Search Engine Marketing All About

What Is Search Engine Marketing All About

Simply put,​ the​ purpose of​ search engine marketing is​ to​ increase the​ position of​ a​ web site or​ web page within the​ search engine result pages. However,​ search engine marketing is​ much more complex than the​ definition gives it​ credit for being. in​ reality,​ search engine marketing encompasses a​ variety of​ strategies and techniques,​ which include:

Search Engine Optimization: Search engine optimization (or SEO as​ it​ is​ commonly called) is​ the​ process of​ increasing a​ web site’s search engine ranking for different keywords. This is​ normally done by working on​ a​ combination of​ onpage and offpage factors. Onpage SEO factors include things such as​ meta tags,​ title tags,​ H1 and H2 tags,​ keyword densities and internal linking. Offpage SEO generally refers to​ obtaining links from quality web directories and relevant,​ trusted web sites. a​ big part of​ offpage SEO is​ obtaining external links that have anchor text which includes the​ desired keywords.

Pay Per Click Advertising: PPC advertising has gained a​ significant amount of​ popularity in​ recent years. Pay per click advertising allows you​ to​ list your web site in​ specified areas of​ search engines (for example,​ the​ right side of​ Google) or​ on​ relevant web sites (for example,​ a​ web site that is​ related to​ yours that displays Google AdSense ad units). Every time your listing is​ clicked,​ you​ pay the​ amount that you​ had bid on. a​ PPC campaign can be an​ excellent way to​ establish your brand and/or draw a​ significant amount of​ traffic. This is​ especially true for new sites which have not been around long enough to​ achieve solid organic search engine rankings.

Social Media Optimization: of​ the​ three search engine marketing strategies,​ social media optimization is​ by far the​ newest SEM technique. Social media optimization refers to​ using social media sites such as​ Digg and Reddit to​ gain valuable traffic and backlinks. the​ term link bait refers directly to​ the​ practice of​ creating content specifically for social media web sites.

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