Video Ipods Ads

Video Ipods Ads



Video Ipod`s Ads
IPod video was a​ surprising new device at​ its appearance,​ due to​ the​ new and exiting quality that it​ could offer: playing videos .​
Besides this,​ the​ iPods have known,​ since their appearance on​ the​ market,​ a​ constant evolution,​ which lead to​ the​ fact that the​ public and the​ potential customers had more and more expectations regarding this product .​
With a​ new offer and design,​ the​ new product iPod video had a​ series of​ new ads,​ some authentic and some suspicious,​ because of​ their fake or​ less real aspect.
Due to​ the​ fact that the​ product was not yet in​ stores and people didn’t expect such a​ product to​ appear,​ there were a​ number of​ teasing and controversial ads (regarding their authenticity) which appeared and circled on​ the​ Internet .​
By bringing a​ new and relevant feature to​ the​ device,​ such as​ the​ video feature,​ the​ potential customers were surprised by the​ evolution of​ the​ product and so,​ the​ ads purpose was established .​
One of​ these ads represents the​ iPod video in​ an​ unreal shape (meaning that the​ authentic iPod has other optical features and another design) .​
The ad was very short,​ as​ it​ lasted only 15 seconds .​
The video begins with presenting some corners of​ the​ new device,​ which are revealed in​ a​ computerized manner.
This one side of​ the​ device turns and the​ other one presents a​ screen which played the​ most recent music video belonging to​ the​ band Black-Eyed Peas (Pump it) .​
The music and rhythm were dynamic and fast and so were the​ characters,​ who were dancing while driving .​
Suddenly,​ the​ slogan Introducing the​ new hand held movie theatre appeared and shortly after,​ the​ phrase new hand held movie theatre was cut out and the​ new phrase new iPod appeared on​ the​ screen,​ resulting Introducing the​ new iPod at​ www.review7.info .
The controversy around this ad is​ focused on​ the​ fact that the​ actual iPod video doesn’t have the​ same characteristics as​ the​ one in​ the​ ad: the​ actual device looks very similar to​ the​ 1st to​ 4th generation of​ iPods,​ meaning the​ screen is​ over the​ buttons,​ but the​ one revealed in​ the​ ad presented a​ very large screen,​ which completed one side of​ the​ device.
Still,​ there are many ads of​ the​ new iPod video which are,​ for sure,​ authentic .​
The main idea of​ these is​ the​ fact that music can be seen,​ as​ well,​ besides just being heard .​
This is​ why the​ Apple company opted for integrating famous artists in​ the​ ads for their product: one of​ the​ ads featured U2's Original of​ the​ Species from the​ Vertigo - Live From Chicago DVD and another two featured Eminem and Wynton Marsalis .​
The ads featuring these artist were much longer than the​ usual ones and they basically played famous songs,​ but not together with their videos; instead,​ the​ producers opted for some more authentic images illustrating performances of​ these artists,​ which would look natural and more spontaneous .​
The ads for this new product were focused on​ the​ video playing capabilities of​ the​ device and the​ producers wanted,​ at​ the​ same time,​ to​ symbolize the​ new range of​ possibilities that the​ new model of​ iPpod had to​ offer.
The main idea of​ the​ ads was clear,​ even though these 3 ads had very different targets .​
Based on​ the​ fact that the​ clients of​ the​ new device come from different backgrounds and are of​ different ages,​ the​ producers and the​ marketers managed to​ pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music,​ Wynton Marsalis is​ representative for adults who like classical and jazz music and U2 is​ somewhere in​ between the​ other 2 opposite styles.
In parallel,​ the​ ads with the​ dancing silhouettes continued with more specified backgrounds,​ which were representing the​ video options .​
The iPod`s video ads show that the​ product has definitely evolved,​ has a​ more mature image and optimized new features.




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