Using Search Engine Optimization For Your Website Marketing

The process of​ Search Engine Optimization (SEO) has gained popularity in​ recent years as​ a​ mean to​ reach target audiences through improved web site positioning in​ search engines. However,​ few have an​ understanding of​ the​ SEO methods employed in​ order to​ produce such results. the​ following tips are some basic best practices to​ consider in​ optimizing your site for improved search engine performance.

The first step to​ any SEO campaign is​ to​ identify the​ search terms (also referred to​ as​ key terms,​ or​ key words) for which you​ want your site pages to​ be found in​ search engines – these are the​ words that a​ prospective visitor might type into a​ search engine to​ find relevant websites. For example,​ if​ your organization’s mission has to​ do with environmental protection,​ are your target visitors most likely to​ search for “acid rain”,​ “save the​ forests”,​ “toxic waste”,​ “greenhouse effect”,​ or​ all of​ the​ above? Do you​ want to​ reach visitors who are local,​ regional or​ national in​ scope? These are considerations that need careful attention as​ you​ begin the​ SEO process. After all,​ it’s no use having a​ good search engine ranking for terms no one’s looking for.

Your target terms should be at​ least two words in​ length and,​ of​ course,​ be relevant to​ the​ contents of​ your site page. Your own intuition and team brainstorming are good places to​ start with key term selection. However,​ there are tools designed to​ assist you​ in​ validating your choices and researching search term possibilities you​ may never have never even considered.

WordTracker and Overture offer two of​ the​ most popular such tools: WordTracker ( is​ the​ industry standard tool used for search term selection research. Although there is​ a​ fee for using the​ full version of​ WordTracker,​ they also offer limited trial where you​ can test out the​ system. Overture ( also offers a​ "Term Suggestion Tool" that can be utilized for researching target search terms when you​ sign up for a​ Pay-Per-Click (PPC) account with them. By strategically selecting terms that are popular enough to​ bring you​ visibility with target audiences,​ yet not so general/competitive that a​ prominent ranking will be difficult,​ you​ can ensure that your SEO efforts are built on​ a​ stable foundation from the​ start.

We Have the​ Terms,​ Now What Do We Do With Them?

Once you​ have selected the​ search terms you​ want to​ target,​ the​ next step is​ to​ integrate the​ terms into your site pages to​ make them relevant.

Selecting Pages for Optimization

Initially,​ the​ pages that you​ select for optimization should be those that offer the​ most focused content relating to​ the​ terms you​ want to​ target – you​ may already have such pages on​ your site,​ or​ you​ may need to​ develop them from scratch. you​ can optimize as​ many pages as​ you​ like,​ but each page should focus on​ no more than one or​ two of​ your target terms.
If your organization

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