The Rise Of The Apple Ipod

The Rise Of The Apple Ipod

Tony Fadell,​ former employee of​ General Magic and Phillips,​ envisioned a​ brand new MP3 player. Unlike the​ flash memory-based MP3 players from existing companies,​ Fadell wanted to​ deliver a​ small hard drive-based player that was linked with a​ content delivery system where users could legally obtain and download music. the​ first company he pitched it​ to​ was RealNetworks (in 2000),​ who were already in​ control of​ a​ large content delivery system through Real's premium radio and television channels. Real could not rationalize going through the​ trouble of​ releasing an​ accessory to​ their already profitable system. Fadell then turned to​ Apple. the​ executives at​ Apple were very enthusiastic about implementing Fadell's plan at​ Apple - unbeknownst to​ Fadell,​ Apple had bought the​ rights to​ SoundJam MP months before. He was hired in​ early 2001 and was given a​ development team of​ around thirty people and a​ deadline of​ one year to​ release a​ successful product.

In early October,​ Apple began hyping the​ iPod's release (which was still a​ secret from the​ press after eight months of​ development). the​ hype culminated in​ an​ announcement that Apple would make a​ major announcement on​ October 23,​ 2001,​ and that it​ was "not Mac". the​ iPod was announced to​ the​ world from a​ rented auditorium near Apple's corporate campus in​ Cupertino. the​ audience - and the​ rest of​ the​ computer industry - was shocked by the​ product. No one grasped the​ importance of​ the​ device to​ Apple and the​ music industry in​ general until much later. Many reacted to​ the​ product with hostility,​ with criticisms that ranged from its $400 price to​ the​ scroll wheel and its lack of​ Windows compatibility.

The iPod's been around for a​ few years now but rather than being long in​ the​ tooth,​ it's been re-invented numerous times by Apple Inc. and is​ now a​ seriously impressive piece of​ kit. the​ recent advent of​ the​ iPod Touch has added to​ the​ line of​ existing models,​ rather than simply replacing existing technology. the​ result,​ is​ a​ lineup of​ different models,​ each bringing their own speciality to​ the​ table. From the​ ipod Nano,​ with solid state memory and minimal size to​ the​ iPod classic,​ with hard drive and excessively large storage capacity,​ the​ range of​ iPods available will suit everyone from Gym freaks to​ music fans.

So why is​ it​ so popular? Well,​ it's not so much the​ design any more,​ but the​ hype that surrounds the​ Apple iPod. You see,​ when originally released,​ the​ iPod was at​ the​ top of​ it's game,​ with the​ largest capacity,​ intuitive design and ergonomics built into the​ control buttons and software. We've moved on​ from that though. Every manufacturer out there has an​ Hard disk mp3 player in​ some major store. Apple however have moved the​ whole idea of​ the​ iPod,​ let alone it's range of​ computers,​ out of​ mainstream sales and into a​ Chique,​ hip and trendy twenty something got to​ have it​ style. Much like say- Greenwich was once a​ hip place to​ be seen in​ Manhattan. Apple have currently cornered the​ market- even created a​ brand new market all to​ themselves. Smacks of​ Sony and the​ Walkman all over again. at​ least Apple have the​ Mac to​ fall back on​ at​ the​ end of​ it​ all.

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