Search Marketing For Realtors Reaching The Top

For realtors the​ Internet can no longer be ignored. Significant numbers of​ home buyers on​ going online to​ do their preliminary research for real estate and agents. Recent surveys suggest over 50%.

I personally know a​ number of​ local realtors,​ and it​ is​ interesting to​ see how some are easily adapting to​ this media,​ while others are sitting on​ the​ sidelines wondering why they are seeing a​ decrease in​ prospective buyers.

The Internet is​ not going away,​ and if​ someone plans to​ make real estate a​ viable career they must incorporate online marketing in​ order to​ not only succeed,​ but to​ survive. So how can realtors cost-effective connect with potential customers? in​ addition to​ MLS listings,​ they can reach a​ very targeted audience through search engine marketing. There are basically two forms of​ search marketing,​ organic and pay per click advertising.

Organic Search Marketing

Organic search marketing is​ about ranking at​ the​ top of​ the​ search results. it​ is​ accomplished through search engine optimization (SEO). the​ goal is​ to​ get your web pages at​ the​ top of​ the​ search results for targeted terms and phrases. For example,​ if​ you​ are a​ realtor in​ Boise it​ would be profitable to​ have your site rank at​ the​ top for terms phrases like “Boise Realtors” or​ “Boise Real Estate.”

How do you​ accomplish this mysterious feat? First,​ you​ have to​ optimize your web pages around certain phrases like “Boise Real Estate.” That term becomes the​ theme of​ the​ page,​ and there are certain techniques that let the​ search engines know it​ is​ the​ theme.

In addition to​ optimizing the​ page you​ have to​ convince the​ search engines that your site is​ important enough to​ deserve a​ prominent ranking. This is​ achieved by getting other web sites to​ link to​ your site. When a​ web site has a​ hyperlink to​ your site,​ the​ search engines consider this a​ vote of​ confidence. it​ is​ more complicated than just getting a​ bunch of​ links,​ since some links are considered more important than others. But in​ general,​ the​ combination of​ optimized pages and external links results in​ top rankings. SEO takes time and effort. if​ you​ are a​ new site,​ you​ may not see results for 6-9 months with Google.

Pay Per Click Advertising

In contrast to​ SEO,​ pay per click advertising (PPC) can provide instant gratification. With Google you​ can set-up a​ marketing campaign in​ less than an​ hour. With Yahoo it​ takes 24-48 hours to​ be approved.

PPC is​ where you​ pay to​ have your web site listed at​ the​ top of​ the​ search results for particular terms that are relevant to​ your business. There are basically two search engines where you​ want to​ pay to​ market,​ Yahoo and Google. PPC is​ based on​ an​ auction model,​ where you​ bid for the​ position of​ your ad. the​ ads appear above and to​ the​ right of​ the​ organic search listings. They are listed as​ “Sponsored Links.”

PPC advertising is​ based on​ an​ auction model. you​ bid for positioning on​ terms that are relevant to​ your business,​ just like how you​ would optimize your web pages for similar terms. Once again if​ you​ are a​ realtor in​ Boise,​ you​ would bid on​ terms that your prospects would use to​ find services in​ your area. the​ position of​ your ad depends on​ how much you​ bid in​ relation to​ your competitors.

The appeal of​ PPC advertising is​ you​ set the​ bids,​ you​ set a​ maximum daily expenditure and you​ can turn your campaign on​ or​ off at​ any moment. Even more important is​ the​ ability to​ track exactly how your advertising dollars are being spent. With with this information you​ can tweak your bids and your ads for maximum performance.

It important to​ note that buyers who search online tend to​ be better informed,​ spend significantly less time with their realtor,​ and preview fewer houses than traditional buyers. That is​ another reason why search engine marketing is​ becoming essential.

Time is​ running out to​ ignore the​ Internet. Either you​ are going to​ be a​ player or​ you​ will be cut from the​ squad.

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