Search Engine Marketing Are You Striking The Right Chord

Search Engine Marketing Are You Striking The Right Chord

Search engine marketing…….Are you​ striking the​ right chord?
Search engine marketing represents only 3% of​ all funds spent,​ yet generates 70% of​ all leads .​
a​ catchy headline such as​ this in​ your newspaper or​ on​ a​ website is​ enough to​ spark you​ into action .​
As a​ proactive entrepreneur,​ you​ are likely to​ waste no time in​ enquiring about advertising design agencies or​ web marketing firms in​ your local yellow pages or​ over the​ net,​ compare rates and pick one to​ handle your internet marketing .​
However,​ soon you​ find out that your website is​ up and running but as​ far as​ bringing in​ business is​ concerned,​ you​ have nothing to​ write home about .​
Now you​ start wondering about the​ whether the​ figures quoted in​ the​ report were cooked or​ you​ did something wrong .​
So what went wrong,​ where?
Only one in​ 10 websites do it​ right
Research associated with web marketing reveals there are more than 10 million websites of​ which approximately 60% are commercial .​
Yet,​ less than 10% of​ these follow the​ right steps to​ make the​ web work for them .​
As an​ entrepreneur you​ can draw two important inferences from these statistics .​
First,​ despite there being millions of​ websites,​ you​ need to​ worry only about a​ few of​ your competitors .​

Second,​ when most of​ the​ web marketers still groping in​ dark you​ have the​ fair chances to​ carving a​ niche for your products or​ services by taking smart web marketing steps .​

A strategic plan to​ launch your product or​ service on​ the​ web is​ the​ backbone of​ your web marketing efforts .​
To set up a​ website was your immediate goal and you​ did it​ on​ time .​
But the​ key to​ its success lies in​ the​ question,​ how you​ have done that and what next? If you​ want to​ grow and use internet to​ generate business for you​ then you​ need to​ harness the​ potentiality of​ this e-platform smartly .​

Need for targeted traffic
Attractive design,​ crisp and compelling copies,​ easy navigation,​ well planned graphical illustration and most importantly creating strong brand image are some of​ the​ most important aspects that goes behind architecting a​ successful website .​
But the​ task doesn’t ends here .​
What next? Think why people are ready to​ pay exorbitant rates for buying an​ office space or​ shop in​ busy commercial area .​
The same rule applies here .​
You need to​ have traffic on​ your website to​ make it​ work .​
Now ‘traffic’ again is​ a​ little vague unless I​ prefix the​ word ‘target’ to​ it .​
You need ‘targeted traffic’ on​ your website .​
Internet advertising revenues exceeded $5.2 billion for the​ third quarter of​ 2018,​ representing a​ 25.3% increase and $1.1 billion increase over Q3 2018 .​
The figures simply suggest advertisers and marketers have started realizing web as​ a​ powerful medium of​ advertising .​
If your web is​ not working for you​ then you​ need to​ find an​ interactive advertising agency that provides full array of​ web development services along with marketing solutions .​
This can help you​ to:
• Increase online traffic
• Increase conversion
• Dominate your competition
• Lower client acquisition cost
• Earn fast measurable ROI
• Broaden market share
Five vital checkpoints for choosing an​ advertising and marketing firm
Can’t finish this piece without a​ word of​ caution! Choosing an​ interactive advertising agency is​ not something to​ be done in​ haste .​
** Study their work expertise to​ find out what kind of​ specialized services they offer – it​ is​ always preferable to​ opt for an​ agency that offers end to​ end web development and marketing services .​
** Check out the​ portfolio of​ the​ agency or​ firm (most have their work on​ display online) .​
** Find out whether they give guaranteed search engine rankings for targeted keywords or​ not .​
** Browse the​ About Us pages to​ know the​ people behind the​ company,​ their experience and expertise .​
** Cross check testimonials to​ ensure whether the​ company enjoys a​ satisfied client base .​
Search engine marketing is​ exploding and so are the​ incomes from it .​
If your equations right,​ there will be no looking back for you!

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