Pay Per Click Search Engine Marketing Starting A Campaign

Pay Per Click Search Engine Marketing Starting A Campaign



Pay per click advertising is​ an​ on-going and growing arsenal for all entrepreneurs world wide. Whether your have a​ small business or​ a​ large business,​ buying a​ search engine placement is​ definitely the​ way to​ go.

Pay per click advertising is​ an​ on-going and growing arsenal for all entrepreneurs world wide. Whether your have a​ small business or​ a​ large business,​ buying a​ search engine placement is​ definitely the​ way to​ go.
Why fight a​ never ending battle against some of​ the​ worlds best webmasters who have years of​ experience and are dedicated to​ search engine placement 24 hours a​ day,​ 7 days a​ week?

Don't fight the​ battle,​ win the​ battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a​ pay per click campaign,​ a​ good idea is​ to​ start with a​ small budget in​ order to​ test your market place.

The key is​ to​ find what your potential customers are searching for. There's no better place to​ test that out by going to​ Google. Google allows you​ to​ pay for a​ small ad off to​ the​ right within a​ small green box.

Huh? if​ you've never seen these small ads within Google,​ go to: www.google.com

If you​ type in​ "web design" in​ google's search engine,​ you​ will no doubt get the​ regular results on​ the​ left,​ as​ well as​ a​ list of​ small ads off to​ the​ right within small green boxes.

Underneath the​ small green boxes,​ you​ will see a​ link that says; "Place your ad here". Another route is​ by going here: http://adwords.google.com

Please do yourself a​ favor and dedicate yourself to​ a​ small ad within Google in​ order to​ learn the​ ropes and utilize an​ inexpensive way to​ some fabulous research information.

You'll want to​ determine how much you​ are willing to​ pay for 1 month. it​ could be as​ low as​ $20,​ but I recommend starting out with $50.00 to​ start your 1st campaign.

Try coming up with an​ ad that's catchy and to​ the​ point!

Ex. Legal Services

Get a​ FREE Consultation!
Legal Services in​ Ontario
http://www.legalservices.com

After that you​ need to​ predetermine the​ "Key Phrases" you​ think that your potential clients are typing in​ Google when it​ comes to​ your product or​ service.

EX. "Legal Services".

When Google asks you​ to​ enter your key words or​ phrases,​ you​ might want to​ try entering something like this....

1. Legal Services
2. Lawyers in​ Ontario
3. Law Services
4. Lawyer Services
5. Lawyer Services in​ Ontario

Try using as​ many as​ you​ can think of... Google will later show you​ the​ most popular key phrases compared to​ the​ key phrases that don't work at​ all.

Please Note: I am using Goggles Adwords as​ an​ example because of​ how easy it​ is​ to​ log into your account at​ any time and check to​ see how many people have seen your ad and how many people have actually clicked on​ your ad to​ visit your site.

Once you've entered your "Key Words & Phrases" now you're going to​ be asked to​ enter the​ maximum amount of​ money you​ want to​ pay every time someone clicks on​ your ad.

Ex. if​ someone searches "Legal Services",​ you​ enter that you​ will pay a​ maximum of​ 0.07cts per click.

This will give you​ a​ pre-qualified potential client for 0.07cts.

Let's move on​ a​ little now..

Assuming that your ad is​ all set up and already on​ the​ way. Now you​ can return to​ Google,​ log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.

It might read something like this....

1. Legal Services ---------- Ad was viewed 2000 times ------------- Clicked on​ 100 times.
2. Lawyers in​ Ontario ----- Ad was viewed 4560 times ------------- Clicked on​ 9 times.

Now you​ will get a​ much better understanding at​ what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to​ experiment with this as​ much as​ possible and as​ quickly as​ possible so you​ can really begin your Pay Per Click Search Engine Marketing.

Are you​ ready???

Now that you​ have your predetermined key words of​ phrases you​ want to​ use,​ you​ can now start looking into pay per click campaigns. Per per click search engines are a​ little different compared to​ the​ Google Adwords because instead of​ getting a​ small ad off to​ the​ right you​ are now going to​ bid on​ actual search engine placements.

1st thing you​ want to​ do is​ to​ visit a​ pay per click search engine. For instance,​ you​ might want to​ visit: www.goto.com or​ www.lycos.com or​ any other pay per click search engine online and test your new key words to​ determine what the​ top placements are paying for those spots.

Ex. Let's use "Lawyer Services" again,​ type in​ that phrase in​ any ppc search engine and look at​ the​ top placements! it​ should read something like this...

5) Legal Services.com
Our firm is​ dedicated to​ helping you​ win your case each and every time.
Cost: $0.10

The key is​ to​ look at​ the​ cost. the​ cost is​ what "Legal Services.com" was willing to​ pay for the​ 5th search engine placement.

And there you​ go,​ you​ now have the​ basic knowledge to​ plan out a​ pay per click campaign. Always remember to​ lay out how much you​ are willing to​ commit to​ your search engine campaign and keep yourself to​ it.

I recommend to​ all my clients to​ at​ least master the​ Google Adword program. Goggles search engine is​ the​ #1 hotspot on​ the​ internet for potential clients,​ why not get a​ slice of​ the​ pie!




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