Mortgage Leads Proceed With Caution

Mortgage Leads Proceed With Caution



Mortgage Leads,​ Proceed with Caution
If you​ are a​ loan officer or​ mortgage broker,​ you​ have more than likely dealt with mortgage lead companies in​ the​ past.
If you​ are one of​ the​ ones that have invested money in​ lead companies in​ the​ past,​ than you​ fall into one of​ two categories.
Those that have lost money to​ lead companies,​ and those that are going to​ loose money to​ lead companies.
Loan officers have every reason to​ be skeptical of​ lead companies .​
However,​ if​ you​ are considering taking a​ shot with a​ mortgage lead company,​ here are a​ few things to​ keep in​ mind.
For starters,​ take your time,​ and do as​ much research as​ you​ can .​
Remember,​ you​ work hard for your money,​ so make sure those hard earned dollars will result in​ a​ return on​ your investment.
Speak with someone in​ the​ customer service department of​ the​ lead company you​ are considering .​
Find out where and how they obtain their leads .​
If they do not use their own web sites to​ obtain their leads,​ than move onto the​ next company.
If they are not using their own sites,​ than most likely they are buying them from a​ third party,​ and selling them second hand .​
So you​ can be sure that they have passed through the​ hands of​ many other loan officers.
Find out how they sell the​ lead and how it​ is​ delivered .​
is​ it​ sold exclusively,​ or​ non exclusively? Can you​ cherry pick the​ lead,​ or​ is​ it​ a​ real time,​ streamline process? Either way works .​
It just depends on​ your style,​ preference,​ and most important,​ your time.
In the​ end,​ it​ is​ the​ quality of​ the​ lead that makes the​ difference .​
It just may be worth your while to​ spend a​ few extra bucks on​ a​ lead to​ ensure you​ are getting good quality.
Also,​ keep in​ mind,​ when speaking with someone in​ customer service,​ the​ quality of​ the​ service you​ receive,​ can be a​ good indicator of​ the​ quality of​ the​ lead you​ receive.




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