Mortgage Leads Junk Vs Real Time

Mortgage Leads Junk Vs Real Time

Mortgage Leads,​ Junk vs .​
Real Time
If you​ are a​ loan officer or​ mortgage broker and you​ are on​ the​ market for mortgage leads,​ you​ may want to​ research the​ companies you​ are considering to​ determine exactly what kind of​ leads you​ will be receiving .​
Not to​ mention,​ where they are coming from.
A junk lead is​ classified as​ a​ lead that is​ old or​ recycled by many loan officers and many lead companies .​
It may come cheap,​ but chances are,​ it​ won’t be worth the​ two dollars you​ spent on​ it.
A real time lead is​ a​ lead that is​ considered fresh .​
Meaning,​ you​ will receive it​ on​ the​ same day the​ applicant fills out the​ on-line form .​
If the​ lead is​ any older than a​ day,​ it​ can hardly be considered real time.
When researching mortgage lead companies,​ be sure to​ find out where the​ mortgage lead company is​ obtaining their leads from.
If they obtain them from web sites they own and operate themselves,​ where they are directing potential clients to​ fill out on-line forms,​ you​ can safely assume that you​ will be receiving fresh,​ real time leads.
If the​ customer service rep for the​ mortgage lead company you​ are considering starts dodging your questions,​ than you​ can safely assume that the​ leads are not fresh.
This is​ not to​ say that the​ lead company does not have good leads to​ offer,​ but it​ would be wise on​ your part to​ find out exactly where the​ leads are coming from to​ be sure you​ are getting the​ best quality leads for your money.
In the​ end,​ it​ all depends on​ what you​ are looking for .​
Quality or​ quantity.
Quantity will most likely get you​ hang ups and answers such as​ I​ closed that loan weeks ago,​ or​ I​ filled out that application months ago .​
If you​ are tired of​ these scenarios,​ you​ should definitely consider going with quality mortgage leads,​ otherwise known as​ real time mortgage leads,​ it​ just might be worth your while .​
Best of​ luck.

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