Mortgage Leads The Approach To More Sales

Mortgage Leads The Approach To More Sales



Mortgage Leads,​ the​ Approach to​ More Sales
If you​ are a​ loan officer or​ mortgage broker that is​ in​ the​ market for mortgage leads,​ your salesmanship has a​ lot to​ do with the​ end results of​ the​ mortgage leads you​ receive.
If you​ are dealing with a​ good reputable mortgage lead provider that delivers good quality leads,​ than you​ are off to​ a​ good start.
But your approach to​ the​ customer can have a​ lot to​ do with the​ end result of​ the​ mortgage lead.
For instance,​ once you​ receive a​ lead,​ call the​ person immediately .​
Don’t let the​ lead sit around on​ your desk for a​ day,​ let alone an​ hour.
Especially if​ you​ are buying your lead’s non exclusively .​
Most mortgage lead companies will sell their non exclusive leads up to​ four to​ five times .​
So by waiting to​ make contact with your potential customer,​ you​ are allowing your competition to​ get a​ jump on​ you.
Also,​ don’t be discouraged by an​ obstacle .​
If a​ potential customer gets cold feet and shows disinterest,​ don’t give up.
Place yourself in​ the​ customer’s shoes .​
Buying or​ refinancing a​ home is​ a​ huge financial deal in​ the​ life of​ your customer .​
Most likely the​ largest financial transaction they will ever make.
For this reason,​ it​ is​ very important that they find a​ comfort level with you.
In the​ beginning of​ the​ conversation,​ do most of​ the​ talking .​
Remember you​ are the​ expert.
Say something to​ this effect in​ your opening statement:
Hello Mrs .​
Jones,​ My name is​ Jon Smith and I​ work for XYZ mortgage company .​
I’m calling in​ reference to​ the​ on-line application you​ posted by way of​ the​ internet,​ and I​ have some great products I​ believe you​ may be interested in​ .​
Would you​ mind if​ I​ took a​ few minutes to​ go over them with you?
Nine times out of​ ten they will happily agree to​ listen because you​ have taken the​ pressure off of​ them.
Whatever happens,​ never give up just because you​ are faced with one objection .​
There are other avenues for you​ to​ go down.
Send them an​ e-mail with a​ brief description of​ your products,​ or​ send them out a​ mailer explaining the​ benefits of​ the​ products and services you​ have to​ offer .​
And,​ don’t forget your business cards.
Do everything in​ your power to​ get your products in​ front of​ them either verbally or​ through mailers,​ and you​ can be sure your closure ratio will go up.




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