Mortgage Lead Generation

Mortgage Lead Generation

Mortgage lead generation
If you​ are a​ loan officer or​ a​ mortgage broker looking for a​ good lead source,​ one of​ the​ first things you​ will want to​ do when considering a​ mortgage lead company is​ find out how they go about generating their leads.
How a​ mortgage lead company generates their leads is​ very important because it​ has a​ lot to​ do with the​ quality of​ the​ leads you​ will be receiving.
If a​ lead company is​ buying their leads from another source,​ than what they are doing is​ recycling leads .​
And who knows how many times that third party company has sold the​ leads to​ other companies.
Your chances of​ closing a​ loan on​ a​ lead that has gone through the​ hands of​ fifteen other loan officers before it​ reached your desk are slim to​ none .​
So steer clear of​ recycled leads.
Some lead companies have one data base with thousands of​ leads that they continue to​ sell over and over again .​
They will sell them cheap,​ but most times you​ are required to​ buy in​ bulk .​
These leads are usually six months to​ a​ year old and sometimes more .​
This is​ also known as​ recycling .​
An even better way to​ describe this is​ selling junk.
Look for the​ lead companies that obtain their leads from web sites that they own and operate them selves .​
These types of​ companies receive fresh leads on​ a​ daily basis and will sell them in​ real time .​
So,​ by the​ time you​ receive the​ lead,​ it​ is​ only a​ few seconds old.
The best way for you​ to​ determine where a​ mortgage lead company generates their leads is​ to​ call and speak with someone in​ customer service.
Ask them the​ direct question,​ how do you​ obtain your leads? If you​ are not satisfied with the​ answer they give you,​ than chances are,​ you​ will not be happy with the​ leads they send you.

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