Marketing You Web Site Part 4 Using Newsletters Search Engines And The Yellow Pages

Marketing You Web Site Part 4 Using Newsletters Search Engines And The
Yellow Pages

Marketing you​ web site - Part 4 - Using newsletters,​ search engines and the​ yellow pages
Using Newsletters to​ market your web site
As I​ stated before,​ it​ can take several times for a​ potential client to​ begin to​ trust you​ .​
You also want to​ keep the​ clients that you​ have .​
Part of​ your marketing plan will be to​ stay in​ touch with your clients .​
Letting them know what is​ happening,​ any sales that you​ may be holding,​ or​ new products/services that you​ may have .​
a​ great way of​ keeping in​ touch is​ with a​ newsletter.
What is​ a​ newsletter? Simply put it​ is​ a​ communication between you​ and your subscribers .​
By offering information that the​ client may find helpful,​ you​ are offering a​ service to​ them that is​ of​ value .​
Immense value in​ fact .​
Your information may save them time and money .​
Building a​ trust between you​ and the​ client .​
This trust will turn to​ sales over time.
So what does it​ take to​ get a​ newsletter off the​ ground so to​ speak? Two things: First is​ to​ have the​ clients/customer sign up for the​ newsletter .​
This can be a​ simple email or​ mailing program .​
RD Web hosting has a​ mailing list package that is​ part of​ the​ hosting plan .​
It is​ simple yet effective .​
Click here to​ see it​ in​ action .​
The second thing is​ a​ newsletter .​
This can be written in​ any word processing program or​ in​ your email software .​
It doesn't have to​ be long and complicated.
Let's say for example you​ have found a​ new recipe .​
Something that you​ think your subscribers would be interested in​ .​
You type up the​ recipe along with an​ introduction and paste it​ into your email program or​ mailing list software .​
From there you​ send it​ to​ each of​ your subscribers .​
Cost? a​ few minutes of​ time .​
No printing or​ mailing charges required .​
Oh,​ by the​ way,​ in​ that little letter you​ sent to​ each subscriber,​ you​ place a​ little advertising for your web site or​ store .​
Or maybe you​ have 'sold' some space to​ a​ friend or​ business associate who may have something of​ interest to​ your subscribers as​ well.
Newsletters are a​ great and inexpensive advertising medium .​
Just remember to​ place articles of​ interest in​ the​ newsletter and not all advertising .​
There is​ nothing worse than getting mail that is​ all ads .​
Over time people will stop reading it​ if​ they don't find the​ information useful.

Using Search engines and marketing your web site

Search Engines (SE) are the​ mystery of​ the​ Internet .​
So many different types even from the​ users standpoint .​
There are over 225,​000 search engines and directories on​ the​ Internet .​
How do they work and why should you​ care?
Basically,​ a​ search engine is​ a​ database of​ web pages that contains information about that page such as: where it​ can be found (URL); what is​ on​ it​ (Keywords); when it​ was last indexed; and a​ description (Title) of​ the​ web page .​
When you​ go to​ a​ search engine and type in​ your request (query) the​ database engine pulls up the​ data that matches your request .​
So a​ search engine is​ only as​ good as​ the​ data in​ it .​
How do we get that data? Most search engines are copies of​ the​ major databases .​
There are only a​ few real databases out there .​
So lets talk general terms .​
Data can be entered by the​ owner of​ the​ website .​
This information is​ then indexed and your site is​ listed .​
in​ the​ past that is​ how things worked .​
But we soon found out that people will do anything to​ get their website listed at​ the​ top of​ the​ page where they will be more likely to​ have the​ searcher click on​ their site .​
the​ owner of​ the​ database needed a​ better way .​
So programs where written called spiders to​ go out on​ the​ web and find websites .​
Then catalog each page of​ the​ website and enter that information into the​ database .​
Today that process is​ still going on​ .​
However,​ again the​ owners of​ the​ database have tried to​ make sure that the​ website information is​ correct and have been constantly changing the​ formula used to​ determine how a​ website should be listed based on​ it​ keywords,​ headers,​ titles,​ content,​ alt tags,​ etc .​
Some database owners even have people visit the​ website and make a​ judgment call .​
All of​ this is​ to​ insure that when you​ enter a​ search phrase into the​ search engine you​ receive the​ type of​ information you​ want .​
If you​ are happy with the​ search engine you​ will continue to​ use it​ and the​ advertisements placed on​ the​ search engine will help pay for the​ site .​
Search engine technology is​ changing daily .​
to​ try and cover it​ here would be a​ waste of​ your time as​ it​ will be out of​ date tomorrow .​
So I​ have listed a​ site that does nothing more than follow and report on​ this technology .​
It is:
Search Engine Watch
What is​ important for us as​ website owners is​ know how to​ make sure we are properly listed and learn how to​ get the​ best listing on​ the​ search engines .​
So lets see.. .​
there are 1440 minutes per day and 225,​000 search engines .​
That means if​ we spend just 10 minutes per search engine entering in​ our website information it​ will only take us1562 days to​ enter the​ information .​
But you​ should submit your website at​ least every other month,​ so you​ can see that is​ not going to​ work .​
There are all kinds of​ software and website services that will do this for you​ .​
But remember there are really only about 4 major databases that feed all those search engines .​
Even when your website is​ listed you​ may not have a​ very good placement due to​ other factors .​
as​ I​ said the​ database owners are constantly changing the​ rules .​
So what can you​ do?
Start with proper design of​ your website .​
Good content that is​ kept up to​ date .​
the​ spiders will find you​ over time and your ranking will improve as​ your use of​ keywords and content are evaluated .​
Other things that will help is​ the​ linking to​ your site from others .​
If you​ have good information,​ others will point their website to​ yours which will help your ranking in​ the​ search engines .​
All in​ all,​ this will take months to​ accomplish .​
But you​ want to​ start making money today!
Another way to​ get listed on​ search engines faster and at​ the​ top of​ the​ rankings is​ with PPC or​ Pay Per Click .​
PPC Search Engines charge you​ each time a​ user clicks your listing and goes to​ your website .​
in​ addition,​ many PPC have made arrangements with other search engines to​ place the​ paying website URL at​ the​ top of​ the​ listing (these are called sponsor sites) .​
What does that mean for you​ as​ a​ website owner? Well,​ it​ means lots of​ traffic to​ your website that you​ can sell to​ over and over again .​
What will it​ cost? Hmmm how many secrets to​ give away in​ a​ free book :) .​
Oh well,​ why not! the​ cost is​ dependent on​ how many other people want to​ be in​ the​ top listing .​
For example: has agreements with Yahoo,​ MSN,​ AOL and others that the​ 3 top bidders for keywords will be listed in​ the​ top 3 spots for that keyword on​ each of​ these search engines .​
By the​ way,​ as​ of​ December 2002 those 3 search engines accounted for over 80 percent of​ all searches on​ the​ web .​
Think that might be a​ nice place to​ have your website listed? Ok,​ back to​ the​ example .​
Let’s say I​ sell training,​ I​ research the​ keywords and find out that the​ top 3 positions go for $1.50,​ $1.45,​ $1.00 per click to​ my website .​
I​ have a​ product that sells for $795 per course .​
I​ could bid $1.51 and take the​ top spot .​
But remember I​ will have to​ pay the​ PPC for each person that clicks on​ my link .​
It can quickly run into the​ hundreds of​ dollars .​
I​ could also pay $1.01 and take the​ 3rd position saving me $.50 per click .​
Not all keywords are that expensive...some are more :) .​
Actually you​ may find your keywords very inexpensive around 10- 20 cents per click.
PPC also do not care about keywords,​ titles,​ headers,​ content etc .​
So I​ can write a​ more compelling description here that will call to​ action the​ searcher to​ click on​ my site .​
BUT,​ once there I​ want to​ do everything I​ can to​ get them to​ leave their email address in​ exchange for my free product or​ gift .​
I​ do not want them coming back though PPC again .​
It will cost me more money that way .​
If I​ have their email address I​ can send them my link in​ other correspondence .​
We will talk about that later in​ auto responders.
Here is​ a​ list of​ some of​ the​ PPC .​
Since they drive qualified traffic to​ your site I​ would recommend using all of​ them .​
you​ will find your keywords cheaper on​ the​ less used sites but that is​ still traffic that you​ can sell to.

This is​ a​ lot of​ work .​
I​ know I​ have spent hours on​ Overture alone trying to​ monitor the​ website,​ keywords,​ and ranking .​
I have said before in​ this course that automation is​ the​ key .​
the​ more we can automate the​ more time we have to​ spend on​ other things.. .​
maybe the​ family?

Using Yellow pages to​ market your web site
If you​ have a​ local business then you​ probably already have a​ business phone number .​
Most business phone services come with a​ listing in​ the​ local yellow pages .​
Be sure to​ list you​ website address .​
This is​ much more powerful form of​ advertising then just placing your address and phone number .​
Remember your site can offer specials,​ gather email or​ contact information,​ give away items or​ gifts to​ your customers to​ get them to​ visit your store,​ tell the​ customer so much more than you​ could afford to​ do in​ the​ phone book itself .​
Plus many people will bookmark your site and return time and time again once they see all the​ great information that you​ have available on​ the​ site.
I hope you​ have found some useful information in​ this package .​
I​ have strived to​ put together information about most of​ the​ different methods you​ can use to​ market you​ business .​
For more information on​ any of​ these topics please visit our web site at​ or​

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