Marketing Via E Mail For Search Engines

The mere mention of​ marketing via e-mail conjures up images of​ unsolicited e-mails offering penile enlargement pills,​ Viagra,​ various stocks offerings,​ and breast augmentation. Derogatorily referred to​ as​ "spam",​ these emails have made it​ all but impossible to​ discuss the​ legitimate use of​ email as​ a​ marketing tool. Yet e-mail can be a​ powerful tool when sent to​ people who have either opted-in (indicated an​ interest in​ receiving e-mail from a​ specific sender) or​ have a​ direct interest in​ the​ information being sent. to​ exclude e-mail from your online marketing tactical basket is​ silly. you​ simply have to​ make sure you​ conduct yourself in​ a​ manner consistent with the​ accepted rules of​ the​ game - meaning you​ don't engage in​ the​ blind mass sending of​ e-mails to​ databases you​ have not either developed on​ your own,​ or​ purchased from reputable opt-in list brokers.
The successful use of​ email as​ a​ marketing tool can be broken down into 5 components. They are:
1. Database
Once you​ have determined that you​ wish to​ engage in​ e-mail marketing,​ you​ need to​ decide to​ whom you​ wish to​ send your messages. the​ selection of​ a​ list to​ purchase should be based on​ your knowledge of​ your targeted market and who comprises your most likely customer. Many list brokers have lists they can accumulate based on​ a​ variety of​ demographic information,​ and some can also provide names based on​ a​ history of​ responding to​ offers sent via e-mail. the​ more you​ can narrow down who it​ is​ you​ want to​ send the​ e-mails to,​ the​ higher the​ response rate will be. Another excellent way to​ gather a​ viable e-mail list is​ to​ build your own. Over time you​ can gather a​ list of​ customer e-mail addresses that will prove to​ be a​ tremendous marketing asset,​ as​ it​ is​ comprised of​ people who have bought from you​ already and presumably have an​ interest in​ what you​ sell. you​ can gather your own list at​ your place of​ business and via your website,​ by offering people an​ opportunity to​ sign up to​ get your emails (which feature special offers and new product announcements).
2. Content
The content of​ your e-mails should be designed to​ meet the​ needs of​ your audience. as​ mentioned above,​ you​ can use your e-mails to​ announce new products or​ make special offers. you​ can also inform your customer base about new developments in​ your market,​ announce special events,​ or​ provide opinions (based on​ the​ type of​ relationship you​ have with customers and the​ type of​ business you​ have). the​ e-mail content needs to​ be precise,​ well written,​ and engaging. you​ should make an​ effort to​ drive the​ reader to​ your website,​ where the​ information either continues,​ or​ the​ offer you​ are making can be purchased.
3. Format
There are two different ways e-mails can be sent and the​ selection of​ either is​ based on​ the​ content of​ the​ e-mail and how you​ wish for it​ to​ be presented. E-mails sent in​ HTML format look like web pages and can feature graphics. These are more effective for sales promotions,​ but some people do not have their e-mail programs set to​ receive HTML e-mails,​ meaning that the​ content will come in​ without the​ graphics. Text e-mail messages are useful when you​ want to​ relay information and are able to​ keep your message short and to​ the​ point. you​ can use a​ link in​ a​ text e-mail to​ send the​ reader to​ your website where he/she can view more information in​ HTML format.
4. Testing
Prior to​ launching a​ broad and ambitious e-mail marketing program it​ is​ recommended that you​ test your message with a​ series of​ smaller groups to​ make certain that what you​ are saying is​ being well received and that the​ response rates you​ anticipate are being met. the​ tests enable you​ to​ make adjustments before you​ go live in​ a​ big way. Not only can this help you​ sharpen what you​ want to​ say,​ but it​ will also avoid any large scale errors. Testing should be done to​ representative groups by taking random selections out of​ the​ lists you​ intend to​ use.
5. Tracking
The beauty of​ e-mail marketing is​ that it​ allows for the​ tracking of​ your marketing program in​ ways traditional marketing cannot do. the​ information provided can include how many people opened your message and how many of​ them responded to​ whatever offer you​ included. This tracking not only allows you​ to​ judge the​ worthiness of​ the​ program,​ but also gives you​ clues into how to​ improve it.
E-mail marketing is​ inexpensive and flexible,​ but should not be overused so that recipients don't become overwhelmed by the​ volume of​ e-mails you​ are sending (and therefore ignoring what you​ send).
Sort of​ like direct mail,​ but with automatic immediate response mechanism - your website - e-mail marketing is​ a​ viable tool that can be leveraged as​ part of​ your overall integrated marketing program.

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