Marketing Online With Organic Search Engine Optimization

Marketing Online With Organic Search Engine Optimization



Marketing Online With Organic Search Engine Optimization (SEO)
Basically,​ marketing is​ about helping customers/ prospects find your website/business - looking to​ grow your business,​ increase sales leads,​ or​ lower customer acquisition costs .​
You've already read about one way to​ do that,​ but smart marketing means you'll use a​ combination of​ both SEO AND PPC .​
Call it​ online search engine advertising if​ you​ will - it​ works and generates new business .​
To be even more specific: organic search engine optimization is​ the​ process of​ optimizing a​ web site or​ page so it​ ranks well in​ the​ free listings of​ the​ search engines .​
This is​ the​ best (and least expensive) option for getting visitors .​
Why? Visitors click on​ free organic listings more often than paid listings .​
Something else you​ need to​ know so you​ realize just how important this is​ for your site .​
Just about 65% of​ business websites were created solely for customers without any search engine optimization .​
Translation: two thirds of​ businesses on​ the​ web are in​ the​ bottom of​ engine results .​
Since approximately 85% of​ online sales come from search engine traffic - you've got a​ problem.
Without getting into too much detail about how-to accomplish this organic optimization - suffice it​ to​ say the​ methods are called White Hat and involve keyword research,​ key phrase placement in​ your Meta tags and content,​ and the​ application of​ special formatting such as​ headers,​ bold and bullets .​
Remember to​ do both online AND offline optimization .​
This includes regularly submitting to​ directories,​ writing press releases,​ submitting articles,​ and getting other links pointing back to​ your site .​
To get relevant links - start a​ blog about your key phrase .​
Link from it​ to​ your web site,​ and keep the​ content on​ both fresh and original .​
The good news? 70% of​ search engine users visit organic sites,​ and 50% of​ them select the​ top results .​
Imagine what that will mean for your marketing site.
Google AdWords offers you:
Targeted reach
Now you​ can advertise to​ people searching on​ Google .​
Even if​ you​ already appear in​ Google's search results,​ AdWords can help you​ target new audiences on​ Google and our advertising network .​
Greater control
You can edit your ads and adjust your budget until you​ get the​ results you​ want .​
You can also display a​ variety of​ ad formats and even target your ads to​ specific languages and geographic locations .​
Measurable value
There's no minimum spending requirement or​ time commitment .​
And with the​ cost-per-click option,​ you're only charged if​ people click your ads .​
This means every dollar of​ your budget goes toward bringing new prospects to​ you​ .​
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Local and regional targeting
Set your ads to​ appear only to​ people searching in​ a​ particular region .​
Now it's easy to​ target online customers within,​ say,​ 25 miles of​ your front door .​
Learn more
Local business ads
Get noticed on​ Google Maps .​
People searching for information related to​ your business will see your location,​ contact information,​ and an​ image of​ your choosing highlighted on​ a​ map of​ your area .​
Sign up now




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