Marketing On Search Engines Getting The Biggest Bang For Your Buck

Marketing On Search Engines Getting The Biggest Bang For Your Buck



With its global audience,​ the​ Internet provides a​ unique revenue generation platform with search engines. This is​ where your business will be made or​ thrown on​ the​ refuse pile.

Marketing on​ Search Engines – Getting the​ Biggest Bang for Your Buck

Search engines are similar to​ the​ streets of​ a​ major city. Some search engines represent the​ major avenues where people congregate while others are more similar to​ back alleys where almost nobody goes or​ at​ least not the​ kind of​ people you​ want to​ meet in…a dark alley.

Cutting to​ the​ chase,​ your traffic generation efforts should focus on​ Google,​ Yahoo and MSN. These three search engines control the​ vast majority of​ traffic on​ the​ Internet. Not only do lots of​ people uses them to​ find things,​ the​ big three provide search results to​ many other search engines as​ well. For instance,​ Google supplies ads and search results for AOL. Dogpile compiles the​ various search results from the​ big three in​ its listings. Alta Vista uses Yahoo search results. This scenario is​ so expansive that the​ big three search engines are simply the​ only way to​ go. This means you​ need to​ focus on​ them to​ the​ exclusion of​ others.

When you​ focus on​ these sites,​ two approaches can be taken – pay-per-click advertising and search engine optimization. Other forms of​ search engine marketing,​ such as​ banner ads,​ produce poor results and should be avoided. Let’s take a​ closer look at​ the​ big two.

Pay-per-click advertising [ppc] is​ platform whereby you​ pay for placement on​ a​ search engine. the​ two major ppc platforms are Overture and Google Adwords. Overture places ads on​ the​ Yahoo and MSN search engines. Google Adwords places ads on​ Google and AOL search results. Both platforms place ads on​ other search engines and sites,​ so you​ will see your listings appearing everywhere.

The advantage of​ PPC advertising is​ you​ get immediate traffic for your site. you​ can use the​ traffic to​ test the​ content on​ the​ site and whether visitors convert into paying customers. the​ downside is​ you​ are paying for traffic,​ which means you​ must pay close attention to​ your return on​ investment. All and all,​ PPC advertising should be used at​ the​ outset of​ a​ marketing campaign while you​ wait for optimized pages to​ get natural rankings.

Search engine optimization [seo] is​ by far the​ most effective way to​ go on​ the​ big three. Once you​ obtain top three rankings for a​ keyword,​ you​ receive more traffic than you​ would from ppc and it​ is​ all free! This does wonders for your profitability. if​ you​ can figure out seo on​ your own,​ your cost of​ marketing should eventually become your time and a​ few dollars a​ month for tools. This results in​ obscenely high profits margins. if​ you​ prefer to​ use a​ seo firm,​ your costs are going to​ go up significantly. Once the​ free traffic starts rolling in,​ however,​ you​ should get an​ excellent return on​ investment.

The downside to​ seo is​ it​ takes a​ lot of​ time and work. you​ can expect to​ wait up to​ a​ year for top Google rankings,​ although Yahoo and MSN rankings will appear much sooner. in​ light of​ this waiting period,​ PPC advertising is​ a​ must at​ the​ outset of​ a​ search engine marketing campaign.

Internet marketing is​ a​ fairly simple game. Focus on​ the​ big three search engines with a​ combination of​ ppc and seo efforts. Stick to​ these two and you​ should see good results.




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