Make The Most Of Your Mortgage Leads

Make the​ Most of​ Your Mortgage Leads
If you​ are a​ loan officer or​ mortgage broker and you​ invest in​ mortgage leads,​ or​ you​ are considering investing in​ mortgage leads,​ make sure you​ are making the​ most of​ them.
A lead provider,​ if​ they are a​ good one,​ can provide you​ with a​ good quality lead,​ the​ rest is​ up to​ you.
The lead provider has no control over what the​ potential customer might say.
Put yourself in​ the​ customer’s shoes .​
Purchasing a​ home or​ refinancing an​ existing one are very big financial decisions in​ the​ life of​ the​ consumer .​
They most likely will be a​ little apprehensive.
When you​ call a​ lead you​ receive from a​ lead provider,​ and the​ customer seems to​ be in​ a​ stand off mood,​ say something like this.
Would you​ mind if​ I​ just went over some of​ the​ programs we have to​ offer,​ it​ will only take a​ minute of​ your time,​ and it​ will cost you​ absolutely nothing.
This approach takes the​ pressure off of​ the​ customer,​ and nine times out of​ ten,​ they will move forward with you​ and listen to​ what it​ is​ you​ have to​ offer.
If a​ customer says they are no longer interested,​ it​ is​ only because they lost their nerve.
Say something like this.
Oh,​ that is​ too bad,​ I​ have a​ lot of​ great programs that fit the​ description of​ the​ profile you​ filled out on​ line,​ it​ will only take a​ minute and it​ will cost you​ nothing.
You will be surprised at​ the​ responses you​ receive.
Whatever you​ do,​ don’t give up after the​ first try .​
It is​ all about the​ approach .​
You do the​ talking,​ tell them what they need to​ hear about your products,​ it​ will make a​ huge difference in​ the​ amount of​ loans you​ close.

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