Keyword Selection For Website Marketing

Keyword Selection For Website Marketing
Keyword selection is​ the​ first step for writing meta tags or​ the​ text of​ your website .​
If you​ don’t select your keywords wisely and carefully,​ you​ would not be able to​ attract the​ desired traffic to​ your website .​
Simply having meta tags in​ your website does not guarantee more website visitors or​ high rankings in​ the​ search engines .​
You need to​ base these meta tags on​ carefully selected and targeted keywords .​
Here are a​ few guidelines to​ help you​ in​ selecting good and appropriate keywords .​
1 .​
Descriptive Keywords
The first rule is​ very simple .​
The keyword should describe the​ product or​ service you​ are offering .​
Don’t make the​ mistake of​ making your company name a​ keyword .​
It might be related to​ your service,​ but people would hardly search for it​ (unless you​ are a​ big and famous company) .​
For example,​ I​ won’t put the​ words BizTalk4U Consulting in​ the​ meta tags of​ my website .​
Instead,​ I​ would use web content writers,​ which describes the​ services I​ offer .​
Also,​ in​ the​ beginning I​ was using the​ words website copy writing in​ my meta tags and content,​ and was hardly getting any hits from search engines .​
When I​ did some research,​ I​ realized that people use the​ words web content for their website text,​ and not web copy .​
I​ had to​ change the​ entire text of​ my website,​ to​ optimize it​ for the​ keywords web content .​
Therefore,​ please don’t assume that you​ know which keywords to​ target .​
Ask you​ customers and prospects about the​ phrases/ words they would use if​ they search for a​ product or​ service like yours .​
Make a​ list of​ all the​ answers and select your targeted keywords from them .​
2 .​
Popular Keywords
Once you​ have brainstormed and asked around about possible keywords you​ can target,​ it’s time to​ do some online research .​
Put in​ the​ keywords of​ your list in​ keyword suggestion tools to​ assess their popularity .​
a​ good tool to​ use is​ the:
- Overture suggestion tool
This is​ the​ search suggestion page of​ the​ pay per click search engine Overture,​ which was formerly known as​ Goto .​
Type in​ your chosen keyword and it​ would generate a​ list of​ similar keywords and how many hits each of​ them got .​
This would give you​ a​ fair idea of​ how popular a​ certain search term is​ .​
3 .​
Words or​ Phrases?
Research shows that people usually use phrases of​ 2 to​ 3 keywords instead of​ a​ single word,​ when searching .​
This is​ because they have come to​ realize,​ that typing phrases would give them more relevant and targeted results .​
Therefore,​ it​ is​ advisable for webmasters to​ use key phrases instead of​ keywords for their meta tags and web content,​ so that they generate more targeted traffic .​
For example,​ if​ you​ are selling clothes for little girls,​ only using the​ word clothes would not bring targeted visitors .​
People searching for clothes for little girls would be more interested in​ what you​ have to​ offer .​
4 .​
Competitive Keywords
After you​ have researched the​ popularity of​ keywords,​ you​ may also want to​ look at​ the​ keywords your close competitors are using .​
You can do this by running a​ search for one of​ your chosen keywords,​ and observing the​ other keywords being used by the​ sites that come up .​
Wordtracker also gives you​ an​ analysis of​ the​ competition,​ which your keywords face .​
5 .​
Trade off
Once you​ have list of​ the​ most popular and competitive keywords it​ is​ time to​ make your final selection .​
If you​ use keywords that are extremely popular,​ they would also have more competition,​ and your chances for high ranking would be slim .​
On the​ other hand,​ if​ you​ try to​ use keywords with no competition,​ they would not be popular and no one would search for them .​
Hence,​ your website would come in​ very few search results,​ even if​ the​ ranking is​ higher .​
You need to​ make a​ trade off between popularity and competition .​
You must choose words,​ which are reasonably popular,​ and low in​ competition .​
6 .​
You must try to​ focus on​ a​ few qualified keywords instead of​ trying to​ target every phrase that is​ even remotely related to​ your product .​
If you​ use too many keywords in​ your meta tags and content,​ you​ will end up having very low keyword density,​ which would again result in​ lower rankings .​
If you​ feel that there are many keywords that you​ simply can’t do without,​ then you​ must create several web pages .​
Each web page should focus on​ one or​ two keywords you​ are targeting .​
This strategy takes a​ lot of​ work but is​ bound to​ give you​ higher rankings and more exposure in​ the​ search engines .​
7 .​
No Cheating / Spamming
This is​ well known rule but worth repeating again and again .​
Do not cheat by using keywords that have nothing to​ do with your web site .​
You would get traffic that has no interest in​ your offering .​
Do not spam by repeating your keywords too much in​ your meta tags and content .​
You can be banned from search engines for this .​
Also it​ is​ advisable to​ stay away from using tricks like cloaking and hidden text .​
Search engines hate these tricks,​ and would ban you​ forever .​
These are the​ seven secrets of​ smart keyword selection .​
Choose your keywords wisely and carefully,​ so that you​ get the​ desired amount and quality of​ traffic to​ your website .​
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