Four Keys To Making Your Cold Call Stress Free

Four Keys to​ Making Your Cold Call Stress-Free

From the​ traditional point of​ view,​ cold calling conversations should constantly lead towards making a​ sale .​
We’ve been given only one path to​ follow,​ and that’s getting a​ yes .​

This is​ why our language and energy feels stilted .​
We aren’t being genuine,​ and we aren’t inviting the​ other person to​ tell us the​ truth about where they stand .​

Here are four powerful reasons to​ relax and stop trying to​ force cold calls into sales:

1 .​
When we’re carrying forward energy momentum,​ others feel pressured

Most cold calls break down the​ moment potential clients feel a​ lot of​ forward energy momentum .​
That’s because it​ brings a​ feeling of​ being pressured .​
Noone likes to​ feel even a​ little manipulated,​ and that’s what pressure is​ all about .​

Sales pressure is​ a​ mighty saboteur that comes in​ all shapes,​ sizes,​ and flavors .​
Making any cold call with the​ anticipation of​ a​ sale puts the​ whole conversation under pressure .​
This doesn’t normally create good outcomes .​
It triggers resistance and tension.

2 .​
Anticipation of​ a​ sale blocks the​ flow of​ normal conversation

Most of​ us truly believe that our product or​ service can help others,​ so we assume that anyone who fits the​ profile of​ a​ potential client should buy what we have to​ offer .​
Isn’t that one of​ the​ first things we learn in​ our sales training?

But this is​ a​ recipe for disaster when it​ comes to​ cold calling .​
When we make a​ cold call presuming someone will be interested,​ we’ve automatically moved into expectations .​
This means we’re focused on​ trying to​ guide the​ conversation into a​ sale .​
Genuine dialogue goes into the​ back seat,​ and sales pressure climbs to​ the​ front .​

Move away from making any assumptions when making cold calls .​
After all,​ how much sense is​ it​ to​ have assumptions about someone you’ve never spoken with? How much can you​ possibly know about their problems,​ issues,​ needs,​ budget,​ or​ other key information?

If you​ approach your cold calls from a​ place of​ genuine interest rather than expectations,​ both of​ you​ will relax and the​ interaction will flow naturally .​

3 .​
When you​ explore whether you’re a​ fit,​ then you​ stop chasing invisible sales

If you’re always focused just on​ making the​ sale,​ then you’ll miss the​ signals that a​ prospect isn’t really going to​ buy from you​ .​
You find yourself chasing phantom sales and wasting a​ lot of​ energy .​
You can diffuse this by first determining whether you​ and the​ potential client are a​ good fit .​
Invite the​ other person to​ focus on​ this with you​ .​
Determine together whether a​ good business relationship might genuinely be possible.

When our honest objective is​ not to​ make a​ sale but rather discover the​ truth of​ the​ situation,​ we’re less likely to​ get carried away with possibilities and potentials,​ and more likely to​ hear the​ truth of​ what’s being said .​
We can disengage from people who really don’t intend to​ buy from us,​ and focus instead on​ potential clients who have a​ problem we can solve .​

4 .​
When we’re always trying to​ close the​ sale,​ sincere interest doesn’t have the​ chance to​ participate in​ the​ conversation

Whenever our aim is​ to​ get the​ sale,​ we can’t relax and let the​ other person move things forward .​
We’re high energy and full of​ pressure .​

This means our potential client is​ always responding or​ reacting,​ rather than initiating anything .​
When all you’re thinking about is​ leading the​ conversation to​ a​ next step,​ you're trying to​ do two things at​ once .​

You're trying to​ have a​ sincere conversation while still controlling the​ outcome .​
Your potential clients can feel this conflict .​
They feel suspicious and react by holding back the​ truth of​ their situation .​
They simply don’t trust your intentions.

When you​ release any hidden agenda with moving your conversation toward a​ close,​ people feel that you’re focused on​ their needs and issues .​
They begin to​ trust you​ .​
Thus,​ they will share truthfully what their real needs are and whether your product is​ a​ fit for them .​

When you’re not focused exclusively on​ making the​ sale,​ then you​ can close with the​ phrase,​ Well,​ where do you​ think we should go from here? This gives the​ green light for your potential clients to​ share clearly where they stand with you​ .​

You’ll be amazed at​ how often your prospect is​ the​ one who sets the​ appointment.

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