Exclusive Mortgage Leads

Exclusive Mortgage Leads
If you​ are a​ loan officer or​ mortgage broker on​ the​ market for exclusive mortgage leads,​ how do you​ know if​ that lead is​ really exclusive or​ not?
The true definition of​ an​ exclusive mortgage lead is​ defined as​ one that is​ sold in​ real time and sold to​ you​ only.
This sounds really good,​ but there is​ a​ small problem with that .​
Who is​ to​ say that this potential customer hasn’t taken it​ upon themselves to​ contact other loan officers.
Unfortunately,​ this is​ the​ chance you​ take when you​ buy leads exclusively.
Typically,​ a​ potential customer who fills out an​ on-line form over the​ internet is​ using the​ internet to​ find a​ mortgage and a​ loan officer because they feel as​ though they have no other place to​ go,​ and the​ internet is​ their best resource to​ find their product and someone to​ help them with it
Also,​ it​ is​ against the​ norm to​ jump from web site to​ web site filling out on-line forms .​
The majority of​ consumers like to​ keep their personal information very limited on​ the​ internet,​ so the​ chances of​ them filling out many forms is​ highly unlikely.
So your chances of​ receiving the​ lead exclusively may be better than you​ think.
Another problem,​ how can you​ be sure that the​ lead company selling you​ the​ exclusive mortgage lead is​ doing just that?
The best defense against receiving anything less than exclusive mortgage leads is​ to​ research the​ company you​ are considering investing in.
Call the​ company,​ speak with someone in​ customer service,​ find out how they obtain their leads and what exactly makes them exclusive.
Remember,​ you​ buy your exclusive mortgage leads with money that you​ have worked hard for,​ so if​ you​ can’t get answers to​ your questions,​ move onto the​ next lead company.
Customer service,​ as​ in​ any industry,​ is​ very important in​ the​ lead industry .​
The way you​ are treated when researching lead companies should be an​ indication as​ to​ how you​ will be treated when something goes wrong,​ or​ if​ you​ think you​ should get your money back .​
Best of​ luck.

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