Construction Industry Firms Have Huge Opportunity In Search Engine
Marketing

Construction Industry Firms Have Huge Opportunity In Search Engine Marketing



Companies and suppliers in​ the​ construction industry are behind most other industry sectors in​ the​ construction industry when it​ comes to​ taking advantage of​ the​ internet marketing opportunities available online. While this is​ a​ problem,​ it​ represents a​ huge opportunity for forward thinking firms that want to​ make sure they get in​ early.

In comparison to​ other sectors such as​ finance,​ recruitment,​ online retail and travel,​ there are a​ small number of​ firms really taking online marketing seriously. Therefore,​ low competition equals far lower costs of​ entry for internet marketing activities such as​ pay per click marketing and search engine optimisation. For example,​ finance sector firms are paying up to​ £20 per click on​ Google for phrases such as​ debt management which compares to​ as​ little as​ 50pence a​ click for bidding on​ phrases such as​ ‘construction services’. Furthermore,​ competition for natural search engine rankings is​ insignificant in​ comparison to​ finance and travel sectors.

The people responsible for bringing the​ industry up to​ speed with allocating money to​ search engine marketing are the​ Marketing Managers and Marketing Directors of​ the​ major construction firms. to​ assist I have released a​ 28 page eBook written specifically for Marketers in​ the​ Construction sector. This can be downloaded free from
http://www.clickthrough-marketing.com/resources/construction-report.php

The ebook contains search engine key phrase analysis on​ 23 key areas of​ construction including; machinery,​ plant hire,​ property development,​ building,​ architects and engineering. Also included is​ a​ fascinating insight into the​ most popular brands being searched for online – in​ April 07 the​ top 4 were Persimmon,​ Bryant,​ George Wimpey and Belway Homes. the​ research in​ this industry report is​ based on​ search behavior and data on​ search engines from the​ 31 days of​ April 2018 and contains exact Search Phrase and No. of​ Searches.

There are vast numbers of​ people searching for all types of​ construction products and services,​ plus competition on​ Google,​ Yahoo & MSN is​ low because only a​ small number construction companies have an​ effective Search Marketing campaign in​ place.

What does this research tell us?
Market share comparisons – the​ number of​ searches for each phrase gives an​ insight into the​ comparable number of​ searches of​ each search phrase type. For example,​ ‘Building Material’ (87,​124 searches) is​ more than 2 times larger than ‘Builder Merchant’ (36,​492 searches).

Brands market share comparisons - the​ number of​ searches for each phrase including a​ brand gives an​ insight into the​ comparable number of​ searches for major brands in​ the​ construction sector. For example,​ ‘Persimmon Homes’ (165,​640 searches) is​ more than 3 times larger than ‘Bryant Home’ (45,​086 searches).

Most Popular Phrases – up to​ 100 of​ the​ highest count search phrases for each category are included in​ this report. This gives a​ starting point for identifying which areas your Search Engine Marketing efforts should begin and which phrases may give some ‘quick win’ opportunities from Pay Per Click Marketing.

To download the​ free industry report go to:
http://www.clickthrough-marketing.com/resources/construction-report.php




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