Boost Article Marketings Search Engine Ranking Through Keyword Usage

Boost Article Marketings Search Engine Ranking Through Keyword Usage



When writing article marketing content it​ is​ important to​ make sure the​ copy itself would be able to​ reach the​ intended and target readers. That is​ imperative because obviously,​ no content or​ article marketing copy would ever succeed in​ attaining its purpose if​ it​ is​ not targeted well. No matter how informative,​ entertaining,​ engaging and interesting your article is,​ if​ it​ is​ not gaining a​ favorable and appropriate search engine ranking,​ it​ would not be disseminated and shared well to​ reach its target audience. Thus,​ it​ is​ important to​ know some methods on​ how you​ could effectively manipulate the​ use of​ keywords to​ meet your article marketing goals.

To begin with,​ it​ is​ most significant to​ determine the​ right keywords for the​ subject you​ are writing about. a​ keyword is​ a​ main subject that would be the​ focus and theme of​ the​ entire marketing article. When using keywords in​ this regard,​ be reminded that keywords can be made up of​ a​ single word,​ a​ phrase,​ group of​ words or​ different sets of​ words that are put together. Keywords are important because that would be how search engines would identify,​ index and rank articles.

For example,​ you​ are using the​ search engine to​ search for articles with ‘article marketing’ as​ the​ keyword. Upon typing the​ phrase into the​ search engine box,​ a​ page containing all sites and Webpage addresses containing direct links would be flashed into the​ computer screen. Notice that the​ listing consists of​ several or​ numerous listings. Also take note that those sites and links listed on​ the​ topmost portion would likely solicit and enjoy more search engine clicks from online readers. you​ surely would look first at​ those listed on​ the​ first few links. And for sure,​ you​ would be more likely checking them out than the​ rest.

That is​ the​ wonder of​ using search engine ranking well. an​ article or​ a​ Website is​ enjoying a​ high search engine ranking if​ it​ is​ listed first on​ search engine results. you​ know for now that articles or​ sites with high ranking are more likely to​ enjoy higher page and readers review. as​ an​ article marketing writer,​ you​ naturally would be inclined to​ aim to​ attain that ideal search engine ranking. And manipulating with the​ working and operational keywords is​ the​ most likely key to​ that.

To be able to​ understand more the​ role of​ keywords targeting and usage in​ making your article marketing copy really effective,​ it​ would be better to​ know more about some specific keyword concepts. the​ following are those along with recommended actions to​ make your articles work.

Keyword density

This concept basically refers to​ the​ percentage or​ ratio of​ keywords within the​ overall volume of​ words that can be indexed within the​ whole Web page. Some companies and article marketing clients are particularly instructing writers to​ make sure the​ keyword density of​ the​ article is​ made ideal. in​ general,​ it​ is​ an​ unwritten rule or​ a​ strong recommendation from experts to​ make sure the​ keyword density is​ maintained at​ about 2% to​ 8%. This way,​ you​ can make sure that your article marketing output is​ well endowed and sprinkled with the​ most helpful and noticeable volume of​ keywords. Doing so would also help ensure a​ favorable and desired search engine ranking.

Keyword frequency

This concept is​ basically referring to​ the​ total number of​ times a​ particular keyword or​ keyword phrases are used not just within an​ article but within the​ entire Website. as​ you​ know,​ online sites are not just consisting of​ the​ article content. Usually,​ Website designs and pages are consisting of​ logos and brief descriptions of​ the​ content or​ of​ the​ subject or​ content to​ which the​ site is​ focused at. in​ general,​ the​ more frequent a​ keyword appears in​ the​ online site,​ the​ more likely any search engine would allot a​ high search engine ranking for that keyword.

Keyword prominence

The term keyword prominence is​ not widely known and practiced but it​ is​ one of​ the​ most needed. it​ refers to​ the​ way prominent keywords are strategically used inside the​ online site. as​ a​ recommendation,​ experts advise article marketers to​ put significant keywords within,​ near or​ at​ the​ beginning of​ the​ online page,​ or​ at​ the​ first sentence,​ title or​ within what is​ referred to​ as​ the​ meta tag.

Keyword proximity

The term refers to​ the​ proximity or​ closeness between keywords. With this regard,​ it​ is​ advisable that keywords be closer and more identical or​ synonymous with each other. For example,​ the​ keyword ‘search engine rankings,​ is​ proximate,​ close or​ equal to​ the​ keyword ‘rankings in​ search engine’. it​ would be advisable to​ use the​ two at​ the​ same time as​ operational keywords so that any way online searchers make their queries,​ they would be able to​ arrive at​ the​ same result.




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