Article Marketing And Search Engine Optimization SEO

Article Marketing And Search Engine Optimization SEO



Search engine optimization (SEO) mainly deals with what’s called on-page optimization – placing keywords and phrases in​ different areas and in​ the​ code of​ a​ webpage. On-page SEO is​ great for letting Google and the​ other search engines know what your website is​ about,​ but it’s also vital to​ let them know how important your website is. you​ can accomplish this through a​ broader branch of​ online promotion call search engine marketing. One area of​ search engine marketing is​ article writing and syndication,​ and it​ works wonders for building backlinks to​ your website,​ as​ well as​ providing good content for your website’s visitors.

There are many great reasons to​ start writing articles and syndicating them,​ but there are three major reasons. the​ most obvious reason for writing articles is​ to​ fill your website with relevant and informative content. Visitors to​ your website are looking for information. By adding articles to​ your website you​ are adding value to​ their experience and they are more likely to​ return and tell others about the​ wealth of​ information available on​ your site. Another great reason for writing your own content deals more with search engine optimization – search engines will deem your website more important if​ it’s full of​ original and relevant content. the​ last reason deals with link building. By submitting your article to​ an​ article syndication site,​ you​ make the​ article available for other website owners to​ include on​ their website,​ and in​ return they provide a​ link back to​ your website.

Content is​ King

Given the​ advent of​ social bookmarking websites such as​ Digg.com and Del.icio.us,​ Internet search is​ depending more and more upon the​ preferences of​ real Internet surfers.
In the​ old days it​ was easy to​ make the​ search engines “think” that your website was important,​ but these days,​ actual people will play an​ increasing role in​ determining how “good” your website is. it​ makes sense too – if​ a​ few hundred Internet users think that your website is​ a​ wonderful resource for information,​ it​ probably is. Google and the​ others will increasingly pay more attention to​ these social bookmarking sites to​ identify important websites. So for the​ future of​ SEO,​ it’s important that your website have good content.

Search Engines like Fresh Original Content

Google and the​ other search engines have the​ ability to​ determine whether a​ block of​ text is​ original,​ or​ has been copied from another website. When search engines crawl your website and find new original content,​ it​ shows that the​ site is​ updated regularly,​ not neglected,​ and that a​ lot of​ time went into creating the​ website,​ rather than cutting and pasting text from other sites. This is​ one of​ the​ ways the​ search engines determine if​ you​ have a​ “good” website. Typically,​ a​ website with a​ lot of​ relevant,​ original and frequently updated content should do well in​ the​ search engine results.

Article Syndication and Link Building

After you’ve written your article and posted it​ on​ your website,​ you​ can take further advantage of​ the​ article by letting other website owners use it​ as​ content on​ their website as​ well. This is​ accomplished by submitting your article to​ an​ article directory. These directories operate much like a​ normal website directory,​ but instead of​ listing websites they list articles. Just perform a​ search for “article directory” and you​ are bound to​ find hundreds of​ these sites. Website owners are allowed to​ use your article on​ their website as​ long as​ they include a​ resource box at​ the​ bottom of​ the​ article that gives you​ credit and also provides a​ link back to​ your website. Building backlinks to​ your website is​ one of​ the​ more important factors of​ search engine marketing because the​ search engines figure that,​ the​ more websites that link to​ you,​ the​ more important your website must be.

Optimizing Your Article for the​ Search Engines

Part of​ search engine optimization includes using related keywords and phrases,​ not only on​ your website,​ but also on​ webpages that link to​ you. Be sure to​ include your keywords or​ key terms as​ many times as​ possible in​ the​ article,​ but don’t overdo it​ or​ your article won’t sound natural. When search engines index your article and find a​ link to​ your website,​ they will associate your website with the​ content of​ the​ article.

The Resource Box

The resource box is​ the​ last part of​ the​ article that includes the​ author’s information and a​ link back to​ their website. This piece of​ information is​ important because,​ after all,​ the​ whole point of​ article syndication is​ to​ get backlinks to​ your website. Just including your website’s URL is​ fine but it’s best to​ use something called anchor text. Anchor text is​ the​ clickable text that brings your from one webpage or​ website to​ another. Using your website’s name is​ fine too,​ but you​ should try to​ include your top keyword or​ phrase in​ the​ link. This is​ an​ extremely important SEO technique because the​ search engines place a​ lot of​ value on​ anchor text when determining search results. Some people will recommend putting anchor text in​ the​ body of​ your article. While the​ search engines may like this strategy,​ to​ humans it​ just looks “spammy” and your article won’t get picked up by any reputable websites.

Duplicate Content & the​ Value of​ Your Article

It makes sense that if​ we want other websites to​ list your articles and provide a​ link back to​ your site,​ then you​ should submit your articles to​ as​ many sites as​ possible. This seems like a​ logical strategy,​ and there are actually many article submission services available on​ the​ Internet that will submit your article to​ 400 or​ more article directories. There is​ a​ problem with this approach,​ though. Although you​ may gain a​ whole bunch of​ backlinks to​ your website,​ Google will probably flag your article as​ duplicate content,​ and it​ will in​ turn carry much less value. in​ other words,​ as​ more and more websites post your article its value is​ being diluted. Plus,​ important and respected publications don’t want to​ use content that is​ posted on​ another 100 or​ so websites. One backlink from a​ respected source with high Page Rank is​ sometimes worth a​ 100 backlinks from smaller site with little or​ no page rank. So,​ it’s probably a​ good strategy to​ only submit your article to​ 5 or​ so article directories – the​ top 5 in​ Google search will probably do.

The Best Strategy

If you​ have the​ time and inclination,​ you​ can get more out of​ article marketing by posting the​ original copy of​ the​ article on​ your website,​ and then re-writing a​ copy for the​ purpose of​ syndication. This way,​ your website won’t get penalized for duplicate content. From here,​ it’s really your choice if​ you’d like to​ submit your article to​ 400 directories and get as​ many backlinks as​ possible,​ or​ focus on​ getting your article included in​ more respected publications and receive higher quality backlinks. Personally,​ I prefer the​ latter,​ but the​ choice is​ yours. Good luck!




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