Writing Newsletters Tricks Of The Trade

Writing Newsletters Tricks Of The Trade



Follow 10 simple rules of​ thumb,​ and you’ll soon be writing great newsletters and reaping the​ rewards.

Company newsletters can be an​ amazingly successful marketing technique. Whether you want to​ up-sell or​ cross-sell,​ establish your brand or​ establish your authority,​ or​ simply reach a​ wider market,​ a​ newsletter can do the​ job for you. You just have to​ make sure you write it​ right.

Television,​ radio,​ and print advertising are often too expensive for many businesses to​ justify – especially small businesses. Fortunately,​ there is​ an​ alternative. Today’s internet and email technologies make company newsletters a​ very inexpensive,​ yet surprisingly effective,​ form of​ advertising. When it​ comes to​ newsletters,​ big companies and small are finally competing on​ a​ level playing field.

So what is​ an​ email newsletter?
An emailed newsletter serves much the​ same purpose as​ a​ traditional company newsletter. Think of​ it​ as​ a​ short newspaper – but instead of​ relating to​ a​ town,​ city or​ country,​ it​ relates to​ your business. You can include articles on​ new products or​ services,​ awards,​ recent success stories and case studies,​ promotions,​ specials,​ share price rises,​ company events,​ research… And if​ it’s a​ quiet month,​ you can simply write articles that might help your customers out.

10 Steps to​ Success
Follow 10 simple rules of​ thumb,​ and you’ll soon be writing great newsletters and reaping the​ rewards…

1) Keep it​ New! Your readers won’t waste time reading something they already know,​ so make it​ news they can use.

2) Keep it​ personal: Always use your reader’s name. Make sure when someone signs up,​ you get their name,​ then use it​ in​ the​ subject line,​ in​ the​ greeting,​ and anywhere else you can.

3) Know your reader: Find out what your reader is​ interested in. Do some pro-active research,​ invite response,​ or​ find an​ email marketing solution such as​ Ezemail** that tracks the​ links your readers click on​ and keeps a​ history of​ their activity.

4) Let them know you: Let your personality shine through. Readers are far more likely to​ become loyal if​ they feel they know you. Always include a​ bit of​ you in​ the​ newsletter,​ whether it’s humour,​ personal details,​ personal anecdotes,​ or​ personal views.

5) Subject is​ Headline: the​ subject line of​ an​ email newsletter is​ like a​ front-page headline in​ a​ newspaper. You need to​ draw the​ reader in,​ so make it​ engaging and relevant (maybe promise a​ benefit) but no more than 25 characters so your reader can see it​ all before opening the​ email.

6) Use a​ Title bar: Make the​ most of​ the​ title bar to​ add visual appeal and establish brand awareness.

7) Make it​ ‘scannable’: Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is​ physically more difficult online,​ so make sure you’re concise. Use links to​ other places instead of​ writing long articles.

8) Use White space!: if​ your page is​ too busy,​ you’ll lose your reader. Give them a​ chance to​ absorb valuable information by dedicating about 30% of​ your screen real estate to​ white space.

9) Easy unsubscribe: Make your unsubscribe easy to​ find. if​ it’s obvious,​ they’ll feel safe and can then appreciate the​ content. to​ many people,​ the​ ease of​ unsubscribing is​ an​ indicator of​ the​ integrity of​ your company.

10) Forward to​ a​ friend: Include a​ link to​ encourage readers to​ forward the​ newsletter on​ to​ their friends and colleagues. Find an​ email marketing solution which allows you to​ do this and sit back and watch your database grow!




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