Writing For Pleasing Profits Writing A Sales Letter Well

When you first read a​ professionally written sales letter,​ you can find yourself gripped by the​ words,​ held in​ awe by the​ language,​ and,​ finally,​ reaching for your wallet so that you can pay for your future purchase. You might also find yourself surprised: how can such a​ letter exert so much power in​ only a​ single page,​ with brilliant illustrations,​ and only a​ few paragraphs of​ text?

The answer is​ not so much in​ skillfully writing words. to​ write a​ sales letter,​ you need people skills: you need to​ know what touches people,​ what makes them happy,​ what clicks with them,​ what makes them excited,​ and what pushes them to​ finally spend their hard-earned money to​ buy something. Your job as​ a​ sales letter writer is​ to​ sell not by writing well,​ but by striking a​ balance: you have to​ be exciting without being sensational,​ and you need to​ be as​ truthful about your product as​ possible,​ playing on​ its strengths and using these strengths to​ fuel your letter.

Many sales letter writers make the​ mistake of​ thinking that they must sell something,​ and using this mentality to​ fuel the​ task of​ writing a​ sales letter. the​ job,​ however,​ can be more complicated than that. Your starting mentality should be geared toward speaking to​ a​ person directly,​ and touching that person’s life; if​ you are able to​ get in​ touch with a​ person’s needs and wants,​ then you can make that person buy something without even trying to​ sell the​ product.

Before you start writing that sales letter,​ you need to​ remember what it​ feels like to​ be a​ customer. if​ you were being sold something,​ would you like a​ product or​ service that catered exactly to​ your needs,​ or​ would you buy something only because someone said it​ looked or​ felt nice? Would you like a​ product or​ service that was marketed as​ cheap but useless,​ or​ a​ little bit expensive but infinitely useful? Put yourself in​ your customer’s shoes before writing your sales letter.

The meat of​ a​ sales letter is​ not only in​ its message,​ but in​ its language. Many sales letter writers think that they have to​ speak formally,​ as​ this connotes respect; other sales letter writers think that they can use casual language,​ as​ this seems to​ put a​ sales letter writer in​ the​ midst of​ the​ masses. Overly formal language can alienate your customer,​ when what you really want to​ do is​ attract them to​ your company. Overly casual language can annoy your customer,​ when what you really want to​ do is​ make them feel that they need you.

Strike the​ balance between formality and casual conversation. You do not need to​ go overboard with the​ greetings,​ and neither should you gush with excitement so that you seem more a​ hyperactive marketer high on​ uppers than a​ marketing expert showing the​ value of​ the​ product or​ service that he or​ she is​ trying to​ sell. You may need to​ do a​ lot of​ writing to​ practice this style,​ and you might need to​ try out your skills on​ your friends to​ see how well you are reaching out to​ them.

A sales letter should be formatted correctly. Although this might seem like a​ confining rule,​ it​ can actually work to​ your advantage: if​ your sales letter is​ well organized,​ it​ can make your customers feel that your company is​ well organized as​ well. a​ neat sales letter reflects a​ neat,​ confident company; clutter your sales letter with useless logos and words,​ and your company can appear like a​ trivial,​ amateur attempt at​ doing business.

Basically,​ your sales letter starts with a​ greeting to​ the​ customer. Avoid using the​ generic “To whom it​ may concern,​” or​ any other address that can make the​ letter look like a​ shoot-anywhere document. Address your customer by name: this not only makes the​ customer feel respected,​ but it​ gives a​ personal touch to​ the​ sales letter.

The letter’s body should be as​ succinct as​ possible,​ and should include,​ if​ possible,​ images of​ your products or​ services in​ action. in​ a​ few paragraphs,​ elaborate on​ a​ customer’s need for something,​ and on​ the​ lack of​ products or​ services on​ the​ market that have been made to​ meet this need. Proceed by describing your company briefly,​ and why your company is​ best suited to​ meeting the​ need through a​ product or​ service that the​ company provides.

You can then proceed to​ describe your product and service. if​ you have customer testimonials,​ include only a​ few; choose testimonials that do not sound gushy,​ sentimental,​ or​ overblown. Customers can sense if​ they are being led on,​ so be brief and true to​ your product or​ service. When you have fully but briefly described what you can offer,​ provide price information,​ and how customers can get in​ touch with you in​ order to​ buy the​ product or​ service.

Sign your name at​ the​ end of​ the​ letter. This gives an​ additional personal touch to​ the​ letter,​ and makes the​ customer feel that he or​ she is​ really the​ target of​ the​ letter. if​ you can master all these techniques and strike the​ balance perfectly,​ you can write a​ sales letter well and get the​ profits that you want.

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