Word Of Mouth Marketing On The Web

Word of​ Mouth Marketing on​ the​ Web
Online marketing presents you​ with an​ opportunity to​ get more bang for your buck compared to​ traditional marketing .​
This is​ particularly true for word of​ mouth marketing .​
Word of​ Mouth Marketing on​ the​ Web
Word of​ mouth marketing refers to​ a​ type of​ marketing that promotes something by enticing independent parties to​ promote the​ service,​ idea or​ product to​ friends .​
The idea is​ to​ create a​ buzz for the​ subject matter .​
In creating the​ buzz,​ the​ goal is​ to​ create enough word of​ mouth momentum to​ get the​ idea to​ spread quickly .​
People are the​ sole conduit for the​ momentum .​
If you​ get it​ right,​ an​ entire product can become an​ established success with little or​ no paid marketing .​
A classic example of​ word of​ mouth marketing,​ often called viral,​ is​ the​ situation involving Red Bull .​
Red Bull is​ an​ energy drink .​
When it​ was first introduced in​ Europe,​ rumors spread that the​ drink was an​ aphrodisiac .​
Nobody knows who started the​ rumors,​ but Red Bull became very popular .​
It then evolved into a​ mixer for alcoholic drinks in​ nightclubs and the​ rest is​ history .​
It is​ a​ hugely popular product and much of​ the​ popularity arose through this word of​ mouth process .​
Word of​ mouth marketing online works in​ much the​ same way .​
The primary difference is​ it​ tends to​ happen much quicker than in​ the​ real word .​
The Internet is​ full of​ forums where like minded people congregate .​
a​ new,​ cool product,​ idea or​ service can blow up a​ site over night .​
If you​ don’t believe me,​ consider the​ wild success of​ the​ My Space platform,​ Napster,​ EBay and so on​ .​
Most of​ these sites grew into behemoths because of​ word of​ mouth endorsements,​ not paid advertising .​
Obviously,​ this type of​ marketing can lead to​ tremendous riches .​
Unfortunately,​ it​ isn’t particularly easy to​ accomplish .​
Everyone is​ trying to​ do it,​ so you​ really need to​ be pushing something unique .​
If you​ can come up with something,​ it​ is​ time to​ hit forums and other sites to​ create a​ buzz .​
A traditional way to​ pursue viral marketing online is​ to​ offer a​ free e-book .​
The book will detail your thoughts on​ some subject matter,​ such as​ marketing .​
One makes the​ book available for downloading and also allows people to​ send it​ to​ others .​
If you​ are offering something of​ quality,​ the​ book should spread quickly to​ thousands and thousands of​ people .​
The ultimate goal is​ to​ promote it​ over and over until hundreds of​ thousands of​ people have read it .​
At that point,​ you​ write another e-book which you​ sell for $3 to​ $5 .​
If people liked the​ first book,​ they will buy the​ second .​
If 100,​000 read the​ first one and only 10 percent buy the​ second,​ you​ will have 10,​000 sales .​
This strategy has been pursued over and over by many authors .​
The word of​ mouth approach is​ definitely a​ hit and miss strategy .​
The large online communities make it​ a​ viable strategy,​ but there are a​ lot of​ people trying to​ do it .​
If you​ fail 50 times,​ but succeed once,​ life will be very good.

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