Wholesale Tea And Tea Wholesalers The Benefits Of A Total Program

Wholesale Tea And Tea Wholesalers The Benefits Of A Total Program



Wholesale Tea and​ Tea Wholesalers: The Benefits of​ a​ Total Program
Tea wholesalers are an​ important, if​ sometimes overlooked, segment of​ the loose leaf tea business and​ they add significant value to​ the tea marketing and​ distribution​ process.
Tea wholesalers add value to​ the efforts of​ tea suppliers by reselling tea and​ adding value added products and​ services .​
Wholesale customers include hotels, restaurants, retail/grocery outlets, and​ coffee bars/cafes
The value that tea wholesalers add is​ significant .​
for​ example:
• Hotels provide high quality loose leaf tea to​ guests in​ rooms, room service, spas and​ restaurants.
• Restaurants complement high quality meals with good tasting fine tea either in​ ice tea or​ after dinner hot tea .​
• Retail/grocery outlets present quality tea products in​ an​ attractive and​ convenient display
• Tea rooms, coffee bars and​ cafes add tasty food and​ comfortable surroundings to​ the tea experience
It is​ important to​ understand​ that a​ wholesale relationship should include more than a​ catalogue and​ a​ discounted price list and​ should offer additional benefits to​ the qualified wholesaler .​
a​ comprehensive package of​ services supports the role of​ the tea wholesaler and​ the value they add to​ the tea distribution​ process.
Services and​ benefits to​ the wholesaler should include quality of​ product, quality of​ support services and​ volume pricing.
The supplier of​ tea must provide the highest quality, best tasting tea on​ the market since this​ will attract and​ keep more loyal customers to​ the wholesaler .​
Wholesalers should deal with a​ supplier whose brand​ has a​ reputation​ for​ consistent quality .​
Suppliers who cup every imported chest of​ tea add considerable value.
Providing the wholesaler with dedicated customer support offers the benefit of​ a​ dedicated representative to​ help with orders, track shipments, provide billing support etc .​
this​ aspect of​ customer service creates long term benefit to​ both suppliers and​ wholesalers.
As an​ integral part of​ a​ long term relationship the suppler should offer the wholesaler multiple-tier wholesale pricing .​
Aggressive pricing provides the wholesaler greater profits through larger volume based discounts.
in​ addition, some suppliers offer auto-adjusting price levels that reward higher volumes from the wholesaler in​ real time and​ wholesale status indicators that remind the wholesaler when it​ is​ getting close to​ the next wholesale level.
Those suppliers with state of​ the art e-commerce sites provide automatic retrieval of​ past orders that save the wholesaler significant time when re-ordering .​
in​ addition​ these sites often support auto recurring shipments that save time and​ effort and​ avoids ordering errors.
in​ addition​ comprehensive order history lookup on​ e-commerce sites is​ an​ attractive option​ because this​ feature avoids ordering and​ billing confusion.
Finally, some supplier sites offer unlimited shipping locations per order and​ single point of​ billing for​ multiple locations.
The wholesaler affiliation​ with the tea supplier is​ very important because of​ the value added nature of​ the relationship .​
a​ total package of​ services that support the wholesaler will pay dividends in​ the future.




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