When Writing Your Article Bio Box Keep These Linking Strategies In Mind

For those of​ us who write and submit articles to​ various content directories,​ we​ do so primarily for one reason:To get the​ link back to​ our site.However,​ it’s important to​ keep in​ mind that not all links are equal in​ the​ eyes of​ the​ major search engines.How your links “appear” to​ the​ search engines can be nearly as​ significant as​ the​ number of​ links that actually point to​ your site.

As you cultivate links to​ your site,​ the​ goal is​ to​ have as​ natural a​ link structure as​ possible.What this means is​ that search engines like to​ see links presented in​ a​ manner that does not appear to​ be phony,​ or​ an​ effort to​ fool the​ search engines into thinking your site is​ more popular than it​ actually is.In our efforts to​ do this,​ it​ is​ important to​ keep in​ mind the​ following:

First,​ your incoming links should increase gradually.Search engines see a​ sudden jump in​ links as​ artificial and not an​ indication of​ your site’s popularity.When you submit your articles to​ an​ article directory,​ your links generally increase gradually as​ they are picked up over time and published on​ web sites and archived ezines.

Second,​ whenever possible,​ your incoming links should not be reciprocal.Many of​ you are now saying,​ “easier said than done”.Perhaps,​ but submitting articles to​ article directories is​ a​ great way to​ build these types of​ links.

Search engines view sites that rely heavily on​ reciprocal links as​ not necessarily containing sought-after content that others want to​ voluntarily link to.That is,​ pure link reciprocity implies that the​ only purpose of​ the​ link is​ to​ build links and has nothing to​ do with the​ quality of​ the​ content on​ the​ web site.

Third,​ it’s very important to​ be consistent in​ how the​ link to​ your site is​ published.The following example will illustrate this point:
The following URL’s all point to​ the​ same page,​ of​ course.However,​ as​ far as​ the​ major search engines are concerned,​ they are all different:

Therefore,​ if​ your incoming links vary as​ listed above,​ your page rank is​ being watered down by up to​ a​ factor of​ six.So if​ you are not already doing it,​ be sure to​ be consistent in​ how you have your incoming links published.

This last item discussed here concerns anchor text.Anchor text is​ the​ actual text that appears for a​ particular hyperlink,​ and is​ perhaps one of​ the​ most important issues to​ consider when building your incoming link structure. For example,​ in​ the​ following link,​ Free Article Directory,​ the​ words “Free Article Directory” constitute the​ anchor text.However,​ when you place your cursor over the​ link you will see the​ destination site,​ www.ArticleLists.com,​ displayed in​ the​ status bar.

There are two important rules of​ thumb to​ remember about your anchor text.The first is​ that your anchor text should vary.That is,​ the​ incoming links to​ your site should not all have the​ same anchor text. This creates a​ more natural appearance to​ the​ search engines and will help in​ your rankings.The second rule is​ to​ place your keywords into your anchor text whenever possible.The reason this is​ important is​ because search engines view the​ anchor text as​ an​ indication of​ the​ topic of​ your webpage. So you get a​ two-for-one effect:You not only get the​ desired inbound link,​ but you also create a​ more natural-looking incoming link structure which will be viewed more favorably by the​ search engines.Of course,​ you would first want to​ do some keyword research to​ determine the​ popularity and importance of​ various keywords relating to​ your web site,​ and then use the​ ones for which you are trying to​ rank well.

When you begin to​ view your inbound link structure from the​ perspective of​ the​ search engines,​ you begin to​ see the​ logic of​ what needs to​ be done to​ rank well.For the​ search engines,​ it’s all about content and delivering the​ most relevant web pages possible for a​ given search term.

Creating an​ inbound link structure that appears more natural,​ or​ voluntary,​ will indicate to​ the​ search engines that your content is​ indeed something that their users would find useful.Assuming your site publishes quality content,​ you have,​ in​ a​ sense,​ helped the​ search engine do their job; and in​ the​ process you’ve gone a​ long way in​ making your web site more visible on​ the​ Internet.

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