What Is Marketing

What Is Marketing



What is​ Marketing
Marketing is​ the​ process of​ planning and executing the​ conception,​ pricing,​ promotion and distribution of​ ideas or​ goods and services,​ that will ultimately satisfy a​ customer demand.
Consciously or​ unconsciously,​ every one of​ us does render some service or​ another,​ maybe an​ idea even .​
So why there such a​ high percentage of​ products on​ the​ market that just don't survive? Well in​ most cases,​ the​ problem lies not in​ the​ idea or​ service itself,​ but in​ the​ cultivation thereof.
Lets try and analyse where most businesses go wrong:
Most small businesses don't have a​ Marketing plan
Successful businesses thrive because every single person in​ the​ organisation is​ aware of​ where the​ business is​ going .​
In other words,​ the​ business is​ as​ a​ result of​ one mans vision,​ and with the​ help every employee,​ the​ company as​ a​ whole is​ dedicated to​ see that vision through.
A Marketing plan helps to​ achieve this kind of​ focus and when used effectively,​ it​ will ensure that the​ business is​ able to​ adapt to​ todays dynamic business environment and changing customer needs.
They tend to​ confuse Sales with Marketing
One important fact to​ remember is​ that Sales is​ a​ direct byproduct of​ effective Marketing .​
The objective of​ sales is​ to​ increase revenue that the​ company generates by distributing products and services,​ none of​ which would be possible if​ the​ consumer of​ that product had no information on​ which to​ base their purchase .​
Although it​ is​ important not to​ confuse the​ two,​ Sales and Marketing together with PR tend to​ work hand-in-hand and removing any one of​ these from the​ chain could result in​ failure.
We don't need marketing,​ we're a​ small company
That should be that exact reason as​ to​ why a​ business does need to​ have a​ marketing process .​
Lets be honest,​ no business owner wants to​ remain the​ same size forever and to​ just keep breaking even .​
But the​ only way of​ changing that is​ to​ be proactive,​ know what the​ market is,​ where its going and where you​ fit in.
Marketing gurus say that Marketing is​ an​ art,​ not a​ science .​
We could argue this point forever but the​ bottom line is​ that I​ don't believe it​ is​ .​
You can learn how to​ Market but can you​ learn how to​ draw beautifully .​
Marketing is​ not some God given talent that only those born with can exploit,​ it​ is​ a​ process,​ a​ method,​ a​ way of​ succeeding that you​ can start learning right now.
Take a​ look at​ our download sections where can find all the​ necessary stuff to​ get you​ started .​
a​ Marketing plan template,​ Sales forecasting and much more .​
Alternatively,​ you​ could download our e-book that contains brilliant insight into Sales,​ Marketing and PR and all the​ tools you​ need to​ get that Marketing process started.




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