What Is Buzzworthiness How Do We Create A Marketing Buzz

What Is Buzzworthiness How Do We Create A Marketing Buzz



What is​ Buzzworthiness? How Do We Create a​ Marketing Buzz?
What pops into your mind when you​ hear the​ word buzzworthy or​ even just buzz?
Well for starters,​ when I​ hear the​ word buzz on​ its own,​ I​ think of​ bees swarming around a​ hive full of​ honey .​
If I​ think a​ little further I​ get an​ image of​ a​ busy New York street,​ a​ mall full of​ people,​ or​ even a​ festival/parade .​
These things also bring me back to​ the​ image of​ the​ bees buzzing around a​ hive of​ honey,​ the​ only difference is​ that they're people,​ and the​ honey is​ something that attracts them there.
The honey in​ New York would be business opportunities,​ social opportunities,​ and entertainment .​
In a​ busy mall,​ it's the​ stores with the​ products and services they offer .​
a​ festival or​ parade has festivities,​ extravagant performances,​ or​ entertainment value .​
All these things are what we could call buzzworthy,​ because they attract a​ crowd of​ buzzing bustling people excited and active.
So now let's put these images in​ the​ frame of​ business and word of​ mouth/buzz marketing .​
When we're trying to​ develop a​ viral marketing campaign,​ we need something buzzworthy .​
So let's look for some honey that'll get the​ bees swarming .​
Since we're probably not selling honey to​ bees,​ we'll need to​ find something that is​ sweet enough that will attract a​ swarm of​ buzzing excited customers for a​ feeding frenzy.
This is​ where things could get challenging though .​
It would seem that there are so many products and services out there,​ with so many marketing campaigns,​ that the​ swarms have scattered and become uninterested .​
They've headed for the​ honey one too many times with the​ thought of​ how sweet it​ will be,​ only to​ discover a​ bitter muck or​ molasses at​ best .​
This causes them to​ become discouraged,​ untrusting,​ and wary of​ the​ next guy who advertises honey.
Don't let this get you​ down,​ or​ stop you​ from releasing a​ product .​
The fact that there are so many dud products out there can be your opportunity to​ release a​ good one .​
According to​ the​ contrast principle,​ those dud products can actually boost your recognition just by your ability to​ be so much better than the​ competition.
Now I​ can sense that some of​ you​ are probably thinking How can I​ be sure my product is​ better than the​ competition? It's simple; just make a​ product that is​ buzzworthy,​ which means making your product sweet enough to​ attract a​ swarm of​ buzzing customers .​
How? Through excellence! People talk and get excited about excellence,​ and that is​ buzzworthiness .​
Here's a​ breakdown of​ how to​ be sure your product is​ excellent.
- Don't overhype your product and then underdeliver .​
You may get a​ swarm on​ the​ initial product launch,​ but when those buzzing bees find out that your honey is​ really molasses,​ the​ buzz will be silenced,​ and you​ can say goodbye to​ your customers,​ because they won't be coming back for more .​
Only amateurs focus on​ the​ first sale.
- Give your customers a​ high return on​ their investment .​
This means deliver what you​ promised,​ at​ a​ fair price,​ and then overdeliver .​
Give them more than what they asked for .​
Add value to​ your product where-ever value can be added .​
Stick behind your product,​ give support for your product,​ guarantee your product or​ their money back,​ and tack on​ some bonuses for buying your product.
- Create a​ good Unique Selling Proposition (USP) .​
Your USP is​ an​ attention grabbing phrase that addresses a​ few of​ the​ following: What you're selling,​ how much,​ key benefits,​ &/or why buy from you​ .​
This is​ an​ important part of​ your product creation process and is​ best if​ it's short,​ sweet,​ catchy,​ and enticing .​
Pay attention to​ the​ word unique in​ there,​ because you​ need to​ have a​ unique quality that makes you​ stand out from the​ rest of​ the​ crowd .​
You also want to​ make sure that your USP is​ believable .​
Most people know the​ old saying If it​ sounds too good to​ be true,​ it​ probably is,​ and if​ that pops into their mind when they read your USP,​ then you're sunk.
Hype your product,​ and then overdeliver! Excellence is​ buzzworthy,​ and if​ you​ go that extra mile for your customer,​ and if​ you​ exceed their expectations,​ then they will be excited about you​ and your product,​ and they will tell others about it.
Q) What is​ buzzworthiness?
A) Buzzworthiness is​ something that is​ buzzworthy.
Q) How do we judge what's buzzworthy?
A) If it's buzzworthy,​ then it​ will create a​ buzz.
Q) What defines a​ marketing buzz?
A) If customers are excited about a​ product,​ telling others about it,​ and coming back for more with a​ swarm behind them in​ a​ feeding frenzy.
So there you​ have it​ folks .​
I​ hope this gives you​ a​ better idea of​ how viral/word of​ mouth/buzz marketing works,​ and how you​ can create a​ buzz with your product/service .​
Just one more key to​ note is​ that you​ should study the​ concept here,​ then innovate,​ and improve upon it .​
Some of​ the​ biggest buzzes I'm sure are still to​ come,​ and you​ might just be the​ one to​ start them buzzing.




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