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Website Marketing Strategies Reciprocal Links

Although it's very old,​ another good website marketing strategy is​ building reciprocal links for your site. Let's say that you've managed to​ build a​ site where you​ have great content,​ great tools or​ both. All you​ need now is​ people to​ find out about it.

Increasing your link popularity with reciprocal links will help your site to​ go up in​ the​ search engines. Although this kind of​ links are not so powerful anymore they can still give you​ some results. Besides the​ search engine rankings you​ will also receive direct traffic from the​ site you​ are linked with.

The link exchange process is​ not a​ hard one but it​ has it's secrets and tricks. There are many factors and things to​ avoid that have to​ be taken in​ consideration. you​ have to​ know how to​ convince a​ webmaster to​ trade links with you,​ what sites to​ avoid and what sites to​ link with.

The first thing that you​ need to​ know is​ what is​ a​ reciprocal link. a​ reciprocal link is​ some kind of​ agreement between two webmasters. Both of​ them place on​ their site a​ link that points to​ the​ other one's website. This is​ some kind of​ win-win situation because both websites benefit form this linking,​ receiving direct traffic and increasing link popularity.

This website marketing strategy also involves a​ little trust. you​ can make links exchange with many sites but you​ don't have the​ time to​ frequently monitor them. So you'll just have to​ trust that the​ other webmaster will keep your link on​ his site. This situation could become really frustrating when you​ see that you​ still keep a​ link for a​ website but you're not receiving one back.

Don't think about this website marketing strategy as​ a​ quick scheme to​ get tons of​ traffic. I can ensure you​ that is​ not like that. There are many sites that have thousands of​ banners on​ them,​ but only half of​ them really work. Try to​ link your site with related and confident websites. This way you​ will also avoid linking to​ any bad neighborhoods.

In conclusion,​ even if​ the​ reciprocal links are an​ old website marketing strategy comparing to​ the​ new and powerful one way links they still can bring you​ some results. Just try to​ make your links exchanges as​ safe as​ possible.

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