Website Marketing Strategies One Way Links Vs Reciprocal Links

The rankings that your site has in​ the​ major search engine's results,​ are the​ most important factor for the​ number of​ visitors you​ have every day. the​ good thing is​ that you​ can modify your search engine positioning with some seo methods. First of​ all you​ should know that link popularity is​ one of​ the​ most important issues in​ the​ ranking system. So basically if​ you​ increase the​ link popularity your site's rankings should improve.

But,​ unfortunately things aren't so simple. it​ doesn't mean that the​ one who has the​ biggest number of​ links pointing to​ his site will be the​ first shown in​ the​ search engine's results. in​ time,​ search engines have changed their algorithms,​ and now the​ nature of​ the​ links is​ very important.

If you​ want increase your link popularity there are three types of​ links to​ choose from: one way links,​ reciprocal links and three way links. the​ most effective of​ them are one way links and reciprocal links. I will try to​ make a​ little comparation between those two and show you​ some advantages and disadvantages.

The website marketing strategy based on​ reciprocal links was very powerful in​ the​ past when only the​ number of​ links counted in​ the​ search engine's eyes. But now if​ you​ don't make your link exchange wisely you​ won't see any results. you​ have too look for sites that are related to​ yours and ask the​ webmasters to​ place a​ link to​ your site. in​ exchange for that you'll have to​ place a​ link to​ his site on​ your pages too. This could be tricky because if​ you​ are not careful you​ could link to​ some sites that are not quite legit and you​ could get your site banned in​ the​ major search engines. Also,​ if​ you​ make many link exchanges you'll never have the​ time to​ check them all to​ see if​ they are in​ order. So you​ might find yourself in​ a​ situation when you​ are keeping a​ link on​ your site and the​ other webmaster is​ not. This can be very frustrating.

The things are different when it​ comes to​ one way links. Because of​ the​ abusive use of​ reciprocal links in​ the​ past,​ one way links have the​ power now. the​ biggest advantage of​ one way links is​ that you​ don't have to​ link back to​ anything. This way you​ are avoiding linking to​ bad neighborhoods. One way links are also more longevive than reciprocal links. There are also many good and free methods to​ achieve this kind of​ links. the​ best one is​ writing great optimized articles related to​ your sites topic and distributing them over the​ net for reprinting. you​ can also ask webmasters to​ put a​ one way link on​ your site. Having great content or​ tools on​ your site will also bring you​ natural one way links because webmasters will link to​ you​ to​ offer great services to​ their visitors. you​ can also leave testimonials for products that you​ used or​ participate in​ very popular forums.

I can tell you​ from my experience that one way links are the​ best links that you​ can get on​ the​ net this times. Although reciprocal links are a​ bit old they still can get you​ some results. Both of​ this website marketing strategies can bring you​ visitors and great search engines positioning. Choose wisely!

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