Warming Up Your Cold Market Six Network Marketing Strategies For Success

Warming Up Your Cold Market Six Network Marketing Strategies For Success



Are you​ finding that prospecting and working your "cold market" is​ getting chillier these days? I've noticed this,​ especially in​ the​ last year. When I contact people who had responded to​ an​ advertisement that my company ran,​ it​ is​ much more difficult to​ establish rapport than it​ used to​ be!

I've been quite surprised to​ see how much more closed and suspicious people have been compared to​ when I made phone calls just a​ year ago. Perhaps the​ challenges in​ today's world have made their impact on​ people. They are more fearful,​ less likely to​ trust someone they don't know.

How do you​ build rapport and build your network marketing business in​ times like this? you​ will need a​ little more patience,​ but if​ you​ persevere and follow these five basic network marketing strategies,​ you​ can warm up even the​ chilliest of​ cold markets!

First,​ I'd like to​ review the​ basic network marketing strategies that create successful organizations. It's important to​ understand that the​ people who excel in​ network marketing have a​ large circle of​ influence. a​ circle of​ influence means that there are a​ lot of​ people that know you,​ like you​ and trust you. if​ you​ don't already have a​ large circle of​ influence,​ and you​ want to​ succeed in​ network marketing,​ you're going to​ need to​ build one!

How do you​ build a​ circle of​ influence? One person at​ a​ time! it​ is​ always best to​ start with people that you​ know. Contact them and ask them know for referrals. Participate in​ your community,​ attend Chamber of​ Commerce events,​ and hold local meetings. you​ develop yourself into a​ leader both personally and professionally,​ to​ attract other like minded professionals.

Online,​ you​ do the​ same in​ the​ internet community. you​ build a​ presence on​ the​ internet with a​ newsletter list or​ blog (or both) or​ website,​ so that you​ can build a​ relationship with people. you​ provide a​ way that they can get to​ know you... like an​ online photo album,​ and a​ personal "Get to​ Know Me" page.

These are the​ basics of​ good network marketing. Once you've contacted the​ people that you​ know,​ you​ will want to​ expand your circle of​ influence even further and get to​ know some new people! you​ can do this through advertising or​ through hiring a​ network marketing ad agency to​ advertise for you. Now,​ how do you​ handle today's increasingly chilly cold market? Well,​ you​ need to​ take more time to​ WARM it​ UP!!! Here are six network marketing strategies for warming up your cold market.

1. Whenever possible,​ use offline advertising sources such as​ postcards,​ newspapers,​ radio or​ TV. These prospects see your ad several times before responding,​ and are usually MUCH more highly qualified. if​ your ad is​ credible,​ people will trust you​ more easily.

2. if​ you​ must use internet advertising,​ be sure to​ use an​ established and proven leads source which includes the​ use of​ an​ e-mail autoresponder. This will allow you​ to​ contact people via e-mail legitimately,​ without spam complaints. if​ you​ are very serious about generating leads online,​ I recommend you​ create or​ purchase your own lead generating website. This takes time but is​ a​ lifelong investment if​ done correctly.

3. When you​ reach a​ person by phone,​ don't rush the​ relationship building process. Find out what they are looking for,​ ask good questions,​ and really listen. Don't be pushy,​ focus on​ their needs. if​ you're new at​ working your cold market,​ team up with a​ successful leader in​ your upline who is​ experienced.

4. Offer something of​ value that is​ free like a​ report,​ eBook or​ consultation,​ that will both qualify and educate your prospect and that will also introduce you​ as​ part of​ the​ process. For example,​ on​ your free report include a​ link to​ your online photo album and your biography or​ "Get to​ Know Me" page.

5. Follow up several times to​ build familiarity and credibility with your prospect. Use an​ autoresponder to​ help you​ in​ this,​ but don't depend on​ it. There is​ nothing like a​ good,​ old fashioned conversation to​ build trust. Sending a​ postcard in​ the​ mail also helps a​ lot!

6. Be a​ real person. Tell,​ don't sell! Avoid sales pitches,​ instead,​ share your own story. Network marketing is​ about being your authentic best self. Let your heart and your integrity shine,​ and people will remember you​ and trust you. When they are ready to​ try your product or​ join your team,​ they will call you!




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