Understanding RSS And Its Effect On Viral Marketing

Understanding RSS And Its Effect On Viral Marketing



RSS and Viral Marketing:

Viral marketing is​ one of​ the​ most creative ways of​ promoting a​ business. it​ can work wonders for any business although there are certain principles that play a​ lead role in​ making viral marketing for business websites so effective. Different businesses use different techniques while applying viral marketing to​ enhance their visibility and here are some of​ the​ best and time-proven techniques that can help your business too.

One way is​ to​ create content and share it​ with other publishers. RSS makes the​ transfer of​ content a​ lot more simple and hassle free. With this ease in​ sharing content make sure you​ have a​ signature in​ your content so that your link spreads online virally as​ well to​ boost your link popularity.

RSS stands for Really Simple Syndication and it​ is​ one of​ the​ most valuable technologies available for webmasters,​ administrators and users. in​ spite of​ RSS being such a​ valuable technology only 12% of​ users know what RSS is​ while only 4% have used RSS. So let us try and understand what RSS really is​ and how it​ can help you​ or​ your business.

RSS is​ a​ type of​ feed that internet users can subscribe to. the​ RSS feeds updated on​ a​ regular basis and mostly distributed in​ XML format. This helps in​ creating custom tags. There are quite a​ few websites,​ which will have the​ RSS logo in​ orange and if​ you​ click on​ the​ icon,​ you​ will get connected to​ the​ website’s feed.

As far as​ the​ content contained in​ a​ RSS feed is​ concerned,​ it​ depends largely on​ the​ feed that you​ might be viewing. Most of​ the​ RSS feeds consist of​ a​ title and a​ brief portion from the​ article. RSS is​ becoming overtly popular with bloggers because in​ this the​ headline format comes in​ automatically.

There are many reasons why bloggers and even regular users are choosing RSS. One of​ the​ primary reasons being that using RSS can save time especially on​ an​ everyday basis. Let us take an​ example to​ understand how it​ saves time. if​ you​ are a​ technical expert and you​ visit at​ least 6 websites on​ a​ daily basis to​ collect information then you​ probably open each website on​ a​ separate browser to​ look for news items. So in​ a​ way,​ you​ are visiting them one by one as​ you​ can’t see all of​ them together.

On the​ other hand,​ if​ you​ have RSS,​ then all you​ need to​ do is​ visit a​ RSS feed reader or​ a​ RSS aggregator and this will help you​ to​ instantly identify the​ websites that have added new articles and these websites will be separated from the​ ones that don’t. Another salient point is​ that you​ can see all the​ past entries using RSS.

If you​ are visiting only one website but on​ a​ regular basis then there are times when you​ will miss a​ new article added on​ the​ website on​ one of​ those days when you​ didn’t visit the​ website. This is​ where the​ RSS fits perfectly. Let us for once imagine that there are 20 websites for which you​ want to​ keep tabs then RSS will prove to​ be truly indispensable.

In order to​ use the​ RSS,​ you​ will first have to​ find a​ feed,​ the​ one that you​ can use. if​ you​ are using Mozilla’s Firefox then you​ will be able to​ find out with ease if​ a​ particular website has accessible feed or​ not. you​ don’t even have to​ go through the​ entire webpage looking for an​ RSS icon. When you​ open a​ website on​ the​ Firefox,​ you​ will see an​ orange icon on​ the​ right side of​ the​ navigation/URL bar. if​ you​ see the​ icon then it​ means that the​ website has RSS feed.

Click on​ the​ orange RSS icon in​ your Firefox browser and it​ will ask you​ where you​ would like to​ save the​ feed. Firefox treats RSS feeds as​ live bookmarks. Once you​ have saved the​ feed,​ go to​ the​ particular folder. the​ folder will have an​ expand arrow and you​ can click on​ the​ arrow so that it​ can show all the​ new entries that has been added on​ the​ website in​ an​ ascending order with the​ latest entry on​ the​ top.

There are times when your browser may not find a​ particular website’s feed as​ not all of​ them have RSS feeds. This is​ where you​ will have to​ search through the​ web pages to​ find any items related to​ feed. There are some websites that have FeedBurner feed,​ which normally displays the​ current feed subscribers for that website. if​ you​ find a​ FeedBurner feed icon then click on​ it​ and copy the​ location of​ the​ link.

This is​ the​ basic information regarding RSS feeds for all those who want to​ use it​ to​ their benefit personally or​ for viral marketing purposes.




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