Top Of The Mind Awareness In Equine Marketing Familiarity Breeds Sales

Top Of The Mind Awareness In Equine Marketing Familiarity Breeds Sales



Top of​ the​ Mind Awareness in​ Equine Marketing Familiarity Breeds Sales
One of​ the​ large challenges you​ face as​ an equine marketer is​ achieving what marketing professionals call top of​ the​ mind awareness of​ your horses and business.
What is​ Top of​ the​ Mind Awareness?
Top of​ the​ Mind Awareness,​ or​ TOMA,​ is​ being the​ first supplier a​ prospective customer thinks of​ when they think about the​ horses,​ equine products,​ or​ horserelated services that you​ offer. Increasing your level of​ TOMA in​ your prospects minds impacts your current sales of​ horses and services as​ well as​ your future sales.
Here are some examples of​ TOMA at​ work
Example 1 you​ have TOMA of​ products with which you​ are familiar.
If someone asks you​ about farriers,​ the​ image or​ name that pops into your mind is​ probably that of​ your own farrier. you​ are most familiar with your own farrier,​ so he is​ on​ top of​ your mind. Your awareness may be so strong that when you​ hear the​ general word farrier,​ you​ picture your own farriers face!
Most people maintain their own status quo—when they find their service providers to​ be satisfactory,​ they are in​ a​ comfortable position than selecting another and venturing into the​ unknown. you​ are a​ current customer of​ your farrier and,​ as​ long as​ you​ are otherwise satisfied,​ that familiarity helps to​ keep you​ a​ current customer.
Example 2 you​ have TOMA for products that you​ have never used!
Think about a​ type of​ product that you​ havent tried. For example,​ the​ first time you​ think you​ might try feeding a​ joint health supplement,​ do any names come to​ mind? Cosequin,​ CortaFlx,​ or​ another brand?
Even though you​ dont have firsthand familiarity with the​ product,​ you​ probably can think of​ one or​ more specific brands. the​ reason those brands come to​ the​ top of​ your mind is​ that effective marketing has put them there! you​ have seen an ad for the​ brand,​ or​ the​ product package,​ or​ heard its name in​ conjunction with the​ products purpose. Odds are,​ you​ have been exposed to​ information about the​ product in​ several ways and many times. Your mind has associated that brand with the​ idea of​ joint supplement,​ and stored it​ away in​ your memory.
How to​ Build Your Horse Business by Building TOMA
Familiarity builds positive associations. in​ one psychological study,​ each subject was shown a​ random squiggly line. When the​ person was later presented with a​ set of​ squiggly line patterns and asked which they liked the​ best,​ most chose the​ line that they had seen before.
It works for squiggly lines,​ for products,​ and for business and brand names the​ more familiarity,​ the​ more likely that something is​ preferred.
Think of​ ways to​ create TOMA with your prospective customers,​ put those strategies into practice,​ and become your prospects instinctive first choice!




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