Top 10 Tips For Writing A Good Press Release

Writing a​ press release doesn't need to​ be difficult. Here are 10 tips for writing a​ successful press release.

1 - You are writing for journalists
Press releases aren't for customers or​ consumers they are for reporters,​ journalists who will use them as​ a​ starting point for a​ larger story or​ feature. Write your story as​ you would like to​ have it​ told. Press releases written as​ sales pieces will be completely ignored. the​ points you make in​ your press release and the​ order in​ which you make them may direct the​ journalist in​ how to​ develop the​ story.

2 - Start with a​ strong "lead"
The first paragraph of​ the​ press release is​ known as​ the​ "lead". the​ lead needs to​ be strong,​ communicating your message quickly and concisely. You need to​ use your headline and first paragraph effectively so that they standalone and that if​ only those portions were to​ be read,​ there would be enough information to​ understand what the​ release is​ about. the​ rest of​ your press release should provide the​ detail. Journalists see maybe thousands of​ press releases a​ day,​ you have a​ few seconds to​ grab your their attention.

3 - What is​ your angle?
The media are always on​ the​ look out for a​ good story. Your press release needs to​ be more than just. fact,​ it​ needs to​ be newsworthy. Understanding why journalists would find your story interesting is​ the​ key to​ success. Think about the​ release from the​ journalist's point of​ view,​ put yourself in​ their shoes. it​ is​ best to​ make your press release timely and to​ tie it​ to​ current events or​ social issues if​ possible. Find a​ good angle,​ a​ good news hook and you have the​ start of​ a​ good press release.

4 - Who,​ what,​ where,​ when and why
A good press release needs to​ answer all of​ the​ "W" questions (who,​ what,​ where,​ when and why),​ providing the​ journalist with useful information about your organization,​ product,​ service or​ event. if​ your press release reads like an​ advertisement or​ sales pitch,​ dump it.

5 - Why should anyone care?
Company launches,​ new websites and changes of​ management happen all the​ time and so aren't interesting. You need to​ concentrate on​ what makes your new company,​ web site,​ CEO or​ product unique. Ask yourself the​ question,​ "Why should anyone care?" Concentrate on​ the​ aspects of​ your press release that makes it​ different.

6 - Add the​ human touch
Always use real life stories about how your organization identified a​ problem and solved it. How did your service or​ product fulfil a​ need or​ help the​ community. Real life examples communicate the​ benefits of​ using your product or​ service in​ a​ powerful way.

7 - Keep to​ the​ point
Use enough words to​ tell your story,​ no more and no less. Don't pad your release with unnecessary adjectives or​ flowery language. But at​ the​ same time make each word count.

8 - Limit the​ jargon
The best way to​ communicate your news is​ to​ speak plainly. You may need to​ use some jargon or​ industry specific lingo,​ but limit it​ to​ the​ minimum. Industry specific terms are only understood by people in​ the​ same industry where as​ your press release is​ aimed at​ a​ general readership.

9 - Add an​ "About" section
Make sure you add an​ "About" section where you describe your company and services. This will be useful for setting the​ press release in​ a​ context. Don't forget to​ add the​ URL of​ your website.

10 - Add good contact information
If a​ journalist picks up on​ your press release they will want to​ talk with you. Just adding your website URL isn't enough. as​ a​ minimum you need to​ add a​ contact name and an​ email address. Even better add a​ phone number where you can be contacted.

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