Tips For Writing Effective Headlines

Tips For Writing Effective Headlines



Tips for writing effective headlines
Headlines serve the​ purpose of​ getting the​ attention of​ the​ reader .​
With a​ good headline,​ the​ reader gets intrigued to​ read the​ article,​ brochure,​ newsletter or​ ad .​
There are many techniques employed to​ produce effective headlines.
Create such a​ headline that it​ creates curiosity to​ the​ reader .​
This can be done by asking a​ provocative question or​ by making a​ seemingly outrageous statement in​ the​ headline .​
Using word play,​ alliteration and take-off on​ familiar phrases helps in​ creating eye-catching and amusing headlines .​
It is​ always better to​ avoid ambiguity as​ if​ the​ headline turns out to​ be difficult for the​ reader to​ read it​ is​ most likely that he or​ she may not read it​ at​ all!
The headline has to​ be coined in​ such a​ way that it​ provides an​ answer to​ the​ reader asking “What’s in​ it​ for me?” Mention the​ primary benefit the​ reader gets from reading the​ article .​
Maybe,​ you could provide a​ solution to​ a​ common problem through the​ headline .​
Always keep the​ headline as​ sweet and short as​ possible .​
The ideal length for headlines is​ seven words or​ less .​
This is​ because shorter headlines are punchier and easier to​ read .​
Never lie to​ your customers through the​ headline .​
It is​ very important that you provide an​ article that is​ befitting to​ the​ headline of​ the​ article .​
This is​ because on​ reading the​ headline,​ the​ reader will be expecting a​ story,​ and if​ the​ story produced is​ something completely different,​ it​ is​ most likely that the​ reader will feel cheated .​
Make sure that the​ first word of​ the​ headline is​ capitalized,​ as​ should all the​ other proper nouns in​ the​ headline .​
Do not develop the​ habit of​ capitalizing every word,​ as​ the​ uniformity of​ the​ headline is​ then lost .​
The most effective headlines have been proven to​ be those that have logical sentence structures,​ active voice and strong present tense verb .​
It is​ the​ good verbs that always drive good headlines .​
Make it​ a​ habit of​ locating the​ headline of​ an​ article flush to​ the​ left of​ the​ page,​ unless otherwise mentioned .​
All headlines should use present tense for immediate past information,​ past tense for past perfect while future tense is​ used for coming events .​
The punctuation format of​ headlines is​ basically normal .​
Periods should be used for abbreviations only and single quotes should be used where double quotes would be used in​ copy .​
Make it​ a​ point to​ never split verb pieces in​ between lines of​ the​ headlines or​ ending lines with prepositions .​
This makes the​ headlines look untidy .​
Keep these pointers in​ mind,​ and proceed in​ producing effective headlines for your articles!




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